Senior Performance Marketing Manager, Paid Social

Harvey; Dallas (TX); On-site; USD 136,000 - 204,000; Full time

Benefits offered by this job

Equal opportunity employer

Accommodations on request

Job summary

Harvey is seeking a Senior Performance Marketing Manager, Paid Social to scale enterprise-focused paid social programs across LinkedIn, Meta, and YouTube. You will build audience strategies, run end-to-end campaigns, and partner with creative, content, analytics to drive pipeline and revenue.

You will own measurement, attribution, and reporting, guiding cross-functional teams through rapid experimentation in a fast-growing B2B SaaS environment.

Qualifications

• Bachelor's degree in Marketing or equivalent.
• 5-7+ years of experience managing paid social programs in B2B SaaS with pipeline focus.
• Deep expertise across LinkedIn, Meta and YouTube advertising platforms.
• Proven success scaling paid social programs while improving efficiency and business outcomes.
• Strong analytical capabilities with performance data-driven decisions.
• Experience targeting enterprise buyers with long sales cycles.

Responsibilities

• Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging platforms.
• Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences.
• Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform targeting capabilities.

Skills

Paid social strategy

ABM targeting

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

LinkedIn Ads

Meta Ads

YouTube Ads

CRM integrations

Job description

Why Harvey

At Harvey, we're transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we're reshaping how critical knowledge work gets done for decades to come.

Role Overview

Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.

You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness- reaching legal decision-makers across law firms and corporate legal departments worldwide.

This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy.

We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes.

What You'll Do

Own and Scale Paid Social Growth

• Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets.
• Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences.
• Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities.

Drive Experimentation and Performance

• Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities.
• Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency.
• Establish testing frameworks and best practices that improve campaign performance over time.

Partner Across the Business

• Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging.
• Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets.
• Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting.

What You Have

• Bachelor's degree or higher in Marketing
• 5-7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation.
• Deep expertise across LinkedIn, Meta, and YouTube advertising platforms.
• Proven success scaling paid social programs while improving efficiency and business outcomes.
• Strong analytical capabilities with experience using performance data to drive strategic decisions.
• Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles.
• Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
• Ability to operate both strategically and tactically and you can define the roadmap and execute the details.
• Excellent communication skills and experience collaborating across marketing, operations, and sales teams.

Preferred Qualifications

• Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies.
• Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels.
• Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles.

Compensation

$136,000 - $204,000 USD

Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices here.

Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing [e-mail]