Senior Performance Marketing Lead - Remote (PPC & SEO)

Blacksmith Agency; United States; Hybrid; USD 90,000 - 140,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Manager to own strategy and client-facing leadership across paid search, paid social, SEO and conversion rate optimization. This hybrid role blends strategic planning with hands-on execution, joining sales calls to shape scope and guiding internal and external specialists.

You will build growth roadmaps, own reporting and QA, and present performance summaries to clients on a monthly and quarterly cadence.

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel marketing

Strategic recommendations

Client leadership

Analytics

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is seeking a Performance Marketing Manager to own strategy and client-facing leadership across paid search, paid social, SEO and conversion rate optimization. This hybrid role blends strategic planning with hands-on execution, joining sales calls to shape scope and guiding internal and external specialists.

You will build growth roadmaps, own reporting and QA, and present performance summaries to clients on a monthly and quarterly cadence.