Senior Performance & Insights Manager

MrBeast; Greenville (NC); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical (BCBS)

Dental

Vision

Company-paid Life Insurance

401k with company match

Relocation assistance and housing for

Job summary

Beast Industries is seeking a strategic Analytics Lead to architect the measurement framework across products and services. You will work with the Main Channel, Partnerships, and Viral Marketing teams to define measurement beyond brand, focusing on creator-driven sales and conversion.

This inward-facing role builds proprietary tools and analytical infrastructure to assess success, identify opportunities, and bridge creative output with measurable business outcomes.

Qualifications

• Native understanding of YouTube ecosystem mechanics, audience behavior, and growth drivers.
• Robust experience analyzing brands with a focus on commercial conversion.
• Exceptional ability to synthesize large data sets into clear, executive-ready stories.
• Proven track record of influencing stakeholders with data-driven recommendations.
• Strong presence and communication skills for leadership briefings and strategy influence.

Responsibilities

• Audit and synthesize historical content data to establish baseline metrics.
• Partner with cross-functional leads to define success criteria for launches.
• Design and oversee internal analytical tools for performance tracking.
• Present data briefings to leadership with clear performance drivers.
• Test new measurement vectors through actionable experiments.
• Develop framework standards for data-informed decision making in real time.
• Recommend necessary tools to support measurement initiatives.
• Serve as internal consultant for performance and insights regarding creator-led conversion.

Skills

YouTube ecosystem understanding

Brand analytics experience

Data storytelling

Stakeholder influence

Executive briefings

Job description

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

About The Role

This role is responsible for architecting the measurement framework for all Beast products and services. Working in close collaboration with the Main Channel, Partnerships, and Viral Marketing teams, this individual will define the future of creator measurement beyond personal branding, specifically focusing on how creators can effectively drive the sales of products and services.

As an inward-facing, strategic role, this manager will build the proprietary tools and analytical infrastructure necessary to assess success and identify growth opportunities. This is a foundational position that requires a deep understanding of the intersection between viral content and commercial conversion, serving as the connective tissue between creative outputs and measurable business outcomes.

What You'll Do

• Audit and synthesize existing historical content data to establish baseline performance metrics.
• Partner with cross-functional leads to define success criteria for diverse product and service launches.
• Design and oversee the implementation of internal analytical tools to streamline performance tracking.
• Present complex data briefings to leadership, ensuring clear understanding of performance drivers and strategic opportunities.
• Continuously test new product and service measurement vectors through action-oriented experimentation.
• Develop framework standards that empower creative teams to make data-informed decisions in real-time.
• Provide strategic recommendations on necessary third-party or proprietary software tools to support measurement.
• Serve as the primary internal consultant for all performance and insights-related initiatives regarding creator-led conversion.

What We're Looking For

• Native understanding of YouTube ecosystem mechanics, audience behavior, and growth drivers.
• Robust experience working with and analyzing brands, with a focus on commercial conversion.
• Exceptional ability to synthesize large data sets into clear, compelling stories for executive-level audiences.
• Proven track record of influencing stakeholders and providing data-driven recommendations that impact bottom-line results.
• High level of presence and communication skills necessary to lead briefings and influence strategy with leadership.

Preferred Skills

• Deep background in entertainment, media, or digital advertisement performance analytics.
• Proven experience successfully working directly with high-profile creators or influencer-led brands.
• Ability to provide concrete, specific examples of data-driven projects that directly improved commercial performance.

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.