Senior Paid Social Specialist

The Employee Connect; Coppell (TX); Remote; USD 70,000 - 110,000; Full time

Job summary

The Employee Connect is seeking a Senior Paid Social Specialist to oversee hands-on campaign execution and optimization during the tax-season cycle. This remote role works with Meta and TikTok, focusing on accurate execution, creative rotation, campaign health, and in-season optimization.

You will partner with paid social leadership and the broader media team, manage setup and QA, monitor budgets, and deliver actionable insights.

Qualifications

• 5+ years managing paid social campaigns (Meta and TikTok).
• Strong campaign trafficking, QA, and audience management.
• Based in Central or Eastern Time Zone.

Responsibilities

• Manage hands-on campaign execution across Meta and TikTok, including setup and QA.
• Monitor and optimize budget pacing, frequency, creative fatigue, bids, and audiences.
• Identify campaign-health issues and optimization opportunities.
• Analyze performance data and deliver actionable insights and testing recommendations.
• Partner with cross-functional teams on planning, reporting, and measurement.
• Support pre-season campaign builds, trafficking, creative planning, and launch readiness.
• Maintain daily campaign monitoring, QA, and creative rotation during peak season.

Skills

Paid social campaigns

Meta & TikTok advertising

Campaign analytics

Cross-functional collaboration

Social reporting

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Senior Paid Social Specialist

Location: Remote (Central or Eastern time zones only)

Shift/Schedule: Full-time, partial-year contract, November through April

Pay/Compensation: Competitive, based on experience

About the Role

A well-established tax preparation and financial technology company is seeking a Senior Paid Social Specialist to provide hands-on campaign execution and optimization during its tax-season marketing cycle. This role partners closely with paid social leadership and the broader media team to manage campaigns across Meta and TikTok, with a strong focus on accurate execution, creative rotation, campaign health, and in-season optimization. This is a full-time, partial-year contract running November through April, requiring candidates based in the Central or Eastern time zones.

Core Responsibilities

• Manage hands-on campaign execution across Meta and TikTok, including setup and QA
• Monitor and optimize budget pacing, frequency, creative fatigue, bids, and audiences
• Proactively identify campaign-health issues and optimization opportunities
• Analyze performance data and deliver actionable insights and testing recommendations
• Partner with cross-functional teams on planning, reporting, and measurement
• Support pre-season campaign builds, trafficking, creative planning, and launch readiness
• Maintain daily campaign monitoring, QA, and creative rotation during peak season

Required Qualifications

• 5+ years managing paid social campaigns, particularly across Meta and TikTok
• Strong understanding of campaign trafficking, QA, and audience management
• Strong analytical skills with the ability to translate data into recommendations
• Experience collaborating with media, creative, analytics, and data teams
• Familiarity with social reporting and measurement tools
• Must be based in the Central or Eastern time zone

Benefits & Pay

• Fully remote, full-time partial-year contract (November through April)
• Competitive compensation based on experience
• Direct collaboration with senior paid social and media leadership
• High-impact seasonal role during peak tax-season marketing cycle