Senior Paid Search & Performance Marketing Lead

Pearson; Boise (ID); On-site; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a data-driven Lead Specialist, Performance Marketing to lead Paid Search campaigns across Google Ads, SA360, and Microsoft Ads. You will manage internal teams and agencies, drive enrollment-focused performance, and deliver actionable insights to optimize spend and outcomes.

Reporting to the Principal, Performance Marketing, you will develop a testing roadmap, leverage AI bidding, and collaborate with Analytics, Enrollment, Finance, and Marketing to align with business goals.

Qualifications

• 7+ years of hands-on paid search experience.
• Expert-level Google Ads and SA360 proficiency.
• Microsoft Ads experience preferred.
• Strong analytics, attribution, bidding & optimization skills.
• Experience managing agency relationships and cross-functional collaboration.
• People management and leadership experience.
• Excellent communication and presentation skills.
• Experience with tracking, analytics, and data interpretation.

Responsibilities

• Own day-to-day Paid Search programs across Google Ads, SA360, Microsoft Ads.
• Execute campaigns to drive product adoption, student applications, enrollments, and cost efficiency.
• Lead testing roadmap, AI-enabled bidding, and optimization initiatives.
• Collaborate with agency partners, Analytics, Enrollment, Finance, and Marketing.
• Review recommendations, ensure data-driven decisions, and monitor performance daily.
• Develop and maintain reporting dashboards and performance insights.
• Coordinate platform feature testing and campaign structure improvements.
• Guide internal SMEs and ensure flawless campaign execution.

Skills

Paid Search

Google Ads

SA360

Microsoft Ads

Analytics

Leadership

Cross-functional

Communication

Attribution

Tools

Google Analytics

Tag Management

Excel

Performance Reporting

Job description

Pearson is seeking a data-driven Lead Specialist, Performance Marketing to lead Paid Search campaigns across Google Ads, SA360, and Microsoft Ads. You will manage internal teams and agencies, drive enrollment-focused performance, and deliver actionable insights to optimize spend and outcomes.

Reporting to the Principal, Performance Marketing, you will develop a testing roadmap, leverage AI bidding, and collaborate with Analytics, Enrollment, Finance, and Marketing to align with business goals.