Senior Paid Media & SEO Strategy Lead

Blacksmith Agency LLC; Raleigh (NC); Híbrido; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Descripción de la vacante

Blacksmith Agency is seeking a Senior Paid Media Manager to own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO. This hybrid role includes joining sales calls to shape strategy, overseeing internal and external specialists, and building performance roadmaps to deliver measurable outcomes.

You will manage campaigns across Google Ads, Meta, Microsoft and organic search, audit PPC and SEO efforts, and lead KPI tracking with the marketing team.

Formación

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console and keyword research tools.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues quickly.

Responsabilidades

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Conocimientos

PPC strategy

Multi-channel marketing

Client leadership

Analytical mindset

Communication

Herramientas

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Descripción del empleo

Blacksmith Agency is seeking a Senior Paid Media Manager to own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO. This hybrid role includes joining sales calls to shape strategy, overseeing internal and external specialists, and building performance roadmaps to deliver measurable outcomes.

You will manage campaigns across Google Ads, Meta, Microsoft and organic search, audit PPC and SEO efforts, and lead KPI tracking with the marketing team.