Senior Paid Media & SEO Leader

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division and seeking a Paid Media Manager to own strategy, performance and client leadership across paid search, paid social, SEO and CRO. This is a senior, hybrid role blending strategy and execution, with participation in sales calls and coordination with specialists to deliver measurable outcomes.

You will join a distributed team on a remote-first basis, with in-house and external collaborators, shaping 90-day to annual growth roadmaps and presenting

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to build and articulate strategic recommendations for clients.
• Track record overseeing execution teams and delivering quality.
• Sharp analytical skills and diagnosing performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

multi-channel strategy

analytics

client leadership

sales collaboration

Tools

Google Ads

GA4

Google Search Console

Job description

Blacksmith Agency is scaling its marketing division and seeking a Paid Media Manager to own strategy, performance and client leadership across paid search, paid social, SEO and CRO. This is a senior, hybrid role blending strategy and execution, with participation in sales calls and coordination with specialists to deliver measurable outcomes.

You will join a distributed team on a remote-first basis, with in-house and external collaborators, shaping 90-day to annual growth roadmaps and presenting