Senior Paid Digital Media Manager

321 The Agency

Orlando (FL)

On-site

USD 80,000 - 95,000

Full time

48 hours ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401K

Paid time off

Parental leave

Professional development

Leadership training

Career advancement

Team environment

Job summary

321 The Agency in Orlando seeks a Senior Paid Digital Media Manager to lead and execute paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic display for clients in insurance, real estate, healthcare, and home services. You will optimize funnels, integrate with CRM, and manage attribution models to drive cost-effective acquisition using AI and automation.

This senior role partners with clients and internal teams to deliver measurable growth through omnichannel

Qualifications

Proven experience leading paid digital campaigns across multiple platforms.
Strong understanding of attribution modeling and CRM integration.
Experience in regulated industries is a plus.

Responsibilities

Lead the development and execution of paid digital media strategies across Google Ads, Meta, LinkedIn, YouTube and programmatic.
Design full-funnel media strategies aligned with customer journeys.
Manage budgets, KPIs, and performance benchmarks for client objectives.
Collaborate with Creative and CRM teams to optimize messaging and conversions.
Develop measurement frameworks and reports to drive optimization.

Skills

Paid media strategy

Campaign management

Cross-channel advertising

Funnel optimization

Data-driven decision making

Tools

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

Programmatic Display

CTV/OTT

Job description

As a Senior Paid Digital Media Manager at 321, you will lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance and business services industries including roofing, legal services, real estate, healthcare, and home services.

This role requires deep expertise in marketing dynamics including lead generation optimization, funnel conversion, seasonal campaign management (Annual Enrollment Periods, weather-related awareness campaigns), life and geographical event targeting, and navigating the extended consideration cycles typical of purchase decisions. You understand how to drive cost-effective acquisition while managing complex attribution models across multi-touch customer journeys, all streamlined through AI innovation and automations.

You will advance full-funnel media strategy and execution—from awareness and consideration through retention—while integrating paid media with CRM automation and customer lifecycles. This role combines strategic knowledge with technical execution expertise, requiring proficiency across paid search, paid social, programmatic display, CTV, and deep understanding of how paid media fuels and integrates with marketing automation platforms.

As a senior member of the Digital team, you will pioneer innovative approaches to performance marketing in regulated industries, and serve as a strategic partner to clients seeking measurable business growth through data-driven digital advertising.

What You'll Do

Paid Digital Strategy

Lead the development and execution of comprehensive paid digital media strategies for clients across Google Ads, Meta, LinkedIn, YouTube, programmatic display, and emerging platforms
Design full-funnel media strategies that align with customer journeys
Create media strategies for business services clients (roofing, legal, real estate, healthcare, home services) that drive lead generation, customer acquisition, and business growth
Establish performance benchmarks, KPIs, and success metrics tailored to client-specific KPIs and business services objectives
Assume responsibility for the paid digital philosophy and standard of campaign execution
Stay current on platform updates, algorithm changes, privacy regulations (iOS updates, cookie deprecation), and advertising best practices, including in regulated industries
Develop thought leadership around omni-channel, consumer-centric performance marketing

Campaign Execution & Platform Management

Execute hands-on campaign setup, optimization, and management across all major paid digital platforms:

Google Ads: Search, Display, Performance Max, YouTube, Local Services Ads
Meta: Facebook, Instagram (feed, stories, reels), Messenger
LinkedIn: Sponsored Content, Message Ads, Lead Gen Forms
Programmatic Display: Audience targeting, retargeting, contextual advertising
CTV/OTT: Connected TV advertising for brand awareness and consideration
Emerging platforms: TikTok, Pinterest, Reddit as appropriate for client objectives

Build sophisticated audience targeting strategies using:

1st party data from CRM systems and customer databases
3rd party data sources and intent signals
Lookalike audiences and predictive modeling
Custom audience segmentation based on shopping behaviors and life events
Geo-targeting, demographic targeting, and behavioral targeting

Develop and manage landing page strategies, conversion funnels, and form optimization to maximize conversion rates and lead quality
Implement comprehensive tracking architecture including:

Conversion tracking and event configuration
Google Analytics 4 and Google Tag Manager setup
UTM parameter strategies and campaign tagging
Multi-touch attribution modeling
CRM integration and lead tracking
Call tracking and offline conversion measurement

Create A/B testing frameworks for ad creative, audience segments, bidding strategies, and landing page elements
Manage campaign budgets, pacing, and bid strategies to achieve target KPIs while maximizing efficiency
Collaborate with Creative team on ad creative development, providing strategic direction on messaging, formats, and platform specifications

Full-Funnel Integration

Design integrated marketing strategies that connect paid media with CRM automation, email marketing, and customer lifecycle programs
Develop audience segmentation strategies that align paid media targeting with CRM workflows:
- Abandonment retargeting and email nurture sequences
- Renewal reminder campaigns
- Cross-sell and upsell audience targeting
- Win-back campaigns for lapsed
- Referral program amplification
Create remarketing strategies across paid channels based on CRM data and customer lifecycle stages
Build custom audiences from CRM data for improved targeting and suppression strategies
Collaborate with CRM specialists to ensure seamless data flow between platforms and optimize customer journeys
Develop attribution models that account for multi-touch interactions across paid media and CRM touchpoints
Understand marketing automation platforms (HubSpot, High Level, Salesforce Marketing Cloud) and user journey mapping to create cohesive omni-channel experiences

Data Analysis, Reporting & Optimization

Oversee the development of robust, dynamic, and highly visual reports and dashboards to answer key business and media questions
Generate comprehensive performance reports with client-specific metrics:
Leverage data visualization tools to assist with data storytelling and optimization efforts
Continually test and optimize campaigns, platforms, channels, audiences, and creative in pursuit of delivering exceptional client results
Turn trends and data into compelling insights, strategies, and plans that drive meaningful and measured results
Conduct deep-dive analyses to understand campaign performance drivers and identify optimization opportunities
Present performance insights and strategic recommendations to clients and internal teams through clear, compelling narratives
Monitor competitive activity, industry benchmarks, and category best practices to maintain competitive positioning

Client Engagement

Assist in the production of paid digital proposals, pitches, RFPs, and media plans
Ensure client marketing objectives and initiatives are supported with data-driven paid digital strategies aligned to business goals
Interface with Client Success teams, project leads, and leadership to ensure media plans are executed per approved strategies
Ensure the development, execution, tracking, and reporting of media campaigns is on-time, on-budget, and on-goal
Liaise with clients on paid digital matters, serving as the subject matter expert for media strategy and performance optimization
Assist in client presentations on media strategy, campaign performance, and optimization recommendations
Participate in strategic planning sessions and quarterly business reviews
Identify growth opportunities within existing accounts through expanded channel mix, increased investment, or new campaign initiatives

Innovation & Continuous Learning

Be a self-starter and quick learner with a passion for delivering exceptional work on time and within scope
Discover and test new platforms, channels, tools, and emerging technologies to provide innovation to the agency and clients
Pioneer AI-powered media optimization tools, automation platforms, and bidding algorithms to improve campaign performance and efficiency
Stay current on privacy changes, platform updates, and digital advertising trends
Share knowledge and best practices across the agency to elevate overall digital marketing capabilities

REPORTING STRUCTURE

This position reports to the Director of Digital Marketing and collaborates closely with Client Success, Creative, Social Media, and CRM/MarTech teams.

Compensation

$80,000 - $95,000 per year (negotiable based on experience )

321 Benefits