Senior Packaging & Brand Designer - Hybrid/Remote

Tru Fragrance & Beauty; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Tru Fragrance & Beauty in New York, NY is seeking a Senior Designer for Packaging & Branding who thrives on concept and craft, and can move between luxury and mass aesthetics.

You will define visual territories, build brand systems, mentor junior designers, and collaborate with Product Development and Vendors to ensure designs are buildable and compelling across SKUs, sizes, and substrates.

Qualifications

• 5-10+ years in packaging and brand design (CPG/beauty/fragrance or adjacent) with mass/private label experience.
• Elite visual craft: typography, composition, hierarchy, and color systems; portfolio shows breadth across aesthetics and depth of refinement.
• Proven ability to originate brand worlds and translate them into scalable on-pack systems.
• Strong presentation and storytelling; can defend choices with consumer and commercial logic.
• Comfortable collaborating across Creative, Product, Packaging, Engineering, and Vendors; clear, concise communicator.
• Working knowledge of print/production to design responsibility.

Responsibilities

• Lead concepting and design for fragrance collections and brand systems across SKUs, sizes and substrates.
• Build distinct visual territories: color palette, typography, finishes, pattern/illustration, iconography, and layout rules.
• Show stylistic range -- luxury, masstige, mass, clean/clinical, vintage apothecary, Y2K/Gen Z, gender-neutral, holiday/gifting, collab/celebrity.
• Translate trends and cultural signals into commercially strong, retailer-ready designs with clear hierarchy and shop ability.
• Create on-pack architecture (brand, line, variant, claims, regulatory) that balances beauty with clarity.
• Design comps and mockups that sell the story: on-pack, secondary, merchandising, e-comm thumbnails, PDP, and simple POS.
• Build style guides and toolkits that scale -- logo usage, type systems, color logic, finishes, and layout patterns.
• Use finishes and materials as part of the design language (foil, emboss/deboss, soft-touch, textures) with an eye on cost tiers.

Skills

Brand design

Packaging design

Typography

Color systems

Presentation skills

Collaboration

Education

Bachelor's in Graphic Design

Tools

Adobe Illustrator

Photoshop

InDesign

Figma

Keynote/PowerPoint

3D tools (Key Shot/Blender)

Job description

Tru Fragrance & Beauty in New York, NY is seeking a Senior Designer for Packaging & Branding who thrives on concept and craft, and can move between luxury and mass aesthetics.

You will define visual territories, build brand systems, mentor junior designers, and collaborate with Product Development and Vendors to ensure designs are buildable and compelling across SKUs, sizes, and substrates.