Senior Outbound Product Manager

Workiva Inc.; California; Hybrid; USD 149,000 - 240,000; Full time

Job summary

Workiva Inc. seeks a highly technical Outbound Senior Product Manager for its AI-driven financial and sustainability reporting platform. You’ll bridge product, marketing, sales, and customers to translate deep tech into compelling narratives, GTM programs, and winning collateral.

You’ll shape outbound strategies, drive demand, and influence roadmaps, with experience in enterprise SaaS and a passion for storytelling and cross-functional leadership within a fast-growing AI product line.

Qualifications

• 7+ years in product management, solution consulting, product marketing, or technical GTM roles in enterprise SaaS.
• Bachelor's degree in a related technical or business field, or equivalent practical experience.

Responsibilities

• Drive GTM strategies, adoption programs, and expansion motions for AI and reporting products.
• Create differentiated messaging, positioning, and collateral for sales and partners.
• Synthesize field and customer insights to influence roadmap priorities.
• Define pricing and packaging in collaboration with pricing teams.
• Represent portfolios at industry events, briefings, webinars, and conferences.

Skills

GTM expertise

Messaging & positioning

Cross-functional leadership

Storytelling

Customer engagement

Education

Bachelor's degree or equivalent

Job description

Workiva is seeking a highly technical and customer-obsessed Outbound Senior Product Manager to join the product team responsible for ground breaking AI and agentic financial and sustainability reporting products used by 85% of the Fortune 1000 and large companies globally. As a key outbound product leader, you will help shape how Workiva's customers understand, adopt, and unlock value from this innovative data platform. You will be the bridge between product development, marketing, sales, and the customer - helping to translate deep technical capabilities into compelling narratives, go-to-market strategies, and customer-facing content. This is a unique opportunity to join a fast-growing, strategically critical AI product first shift at Workiva, and play a visible role in its success. You'll help shape the future of enterprises and make a measurable impact on Workiva's innovative AI product lines. We're building something bold - and we're looking for passionate product leaders to help take it to the next level.

What You’ll Do

• Go-to-Market (GTM) Execution: Drive launch strategies, adoption programs, and expansion motions for products ranging from AI platforms to financial and sustainability reporting workflows. Track adoption metrics, market feedback, and competitive dynamics to continuously refine outbound initiatives.
• Field Enablement: Craft clear, compelling and differentiated messaging and positioning that conveys the unique power of Workiva's AI platform. Translate complex technical concepts into language that resonates with decision-makers and technical practitioners alike. Create high-quality positioning content, demos, playbooks, solution briefs, competitive guides, and training materials that help sales teams and partners close deals. Partner with product marketing to drive launches, campaigns, and thought leadership. Support strategic deals and partner engagements with tailored collateral and positioning strategies.
• Voice of the Customer: Synthesize field intelligence, customer feedback, and executive insights to influence future inbound product roadmaps. Collaborate with inbound product managers to influence roadmap priorities based on customer feedback and field insights.
• Pricing & Packaging: Collaborate with pricing teams to define product packaging and commercial structures.
• Evangelism: Represent portfolios at industry events, analyst briefings (Gartner, Forrester), customer briefings, webinars, and conferences.

What You’ll Need

Minimum Qualifications

• 7+ years of experience in product management, solution consulting, product marketing, or technical GTM roles within enterprise SaaS
• Bachelor's degree in a related technical or business field, or equivalent practical experience

Preferred Qualifications

• MBA or advanced degree preferred
• Experience launching enterprise software solutions for the office of the CFO
• Deep understanding of enterprise architectures, cloud platforms, and emerging technologies like generative AI and agentic workflows
• Exceptional storytelling and cross-functional leadership skills to translate complex technical features into tangible business value
• Experience working with enterprise customers and translating technical innovations into business value
• Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success
• Strong organizational skills and ability to manage multiple initiatives in a dynamic, high-growth environment
• Experience in one or more of the following: AI/Generative AI, cloud platforms, enterprise applications, data and analytics solutions, or digital transformation technologies
• Ability to identify market opportunities, competitive threats, and emerging trends, and translate them into actionable recommendations
• Exceptional written and verbal communication skills, with the ability to simplify complex technical concepts for executive and business audiences
• Strong presentation and facilitation skills, with experience influencing decisions across product, sales, marketing, and executive stakeholders
• Deep customer orientation, with experience engaging enterprise customers and senior business leaders
• Comfortable using market, customer, and business data to support recommendations and balance quantitative analysis with strategic judgment
• Demonstrated ability to use AI-enabled tools to improve productivity, accelerate research, and enhance content development and decision-making

Travel Requirement & Working Conditions

Remote or hybrid work environment. Travel as needed for customer engagements and industry events.

How You’ll Be Rewarded

• Salary range in the US: $149,000.00 - $240,000.00
• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package
• The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation-ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you'll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you're energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we'd love to meet you.

Equal Opportunity Statement

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [e-mail].

Security & Privacy

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Remote Work Policy

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.