Senior - New Business Enablement

Bread Financial Payments in; Columbus (OH); Hybrid; USD 101,000 - 161,000; Full time

Job summary

Bread Financial, headquartered in Columbus, Ohio, is seeking a Senior - New Business Enablement to partner with sales on marketing strategies for high-performing credit, loyalty, and payments solutions. The role focuses on aligning internal and external stakeholders and leveraging marketing analytics to drive growth.

The position involves cross-functional collaboration, presentation of marketing strategies to prospective clients, and supporting renewals of brand partnerships.

Qualifications

• High School Diploma or GED with 5–8 years experience in marketing and payments.
• 7+ years experience working in marketing and loyalty strategy development.

Responsibilities

• Collaborate with leader and cross functional partners to identify and present the customer lifecycle marketing strategy.
• Champions the selling of the company’s customer experience, CRM, and value proposition design; identifies new prospect marketing needs based on market landscape.
• Participates in prospect/client presentations as marketing SME with creation and delivery of pitch materials; supports discussions on customer lifecycle marketing and value propositions.

Skills

Analytics Strategy

Brand Strategy

Competitive Intelligence

Client Prospecting

Customer Lifecycle Marketing

Value Propositions

Digital Marketing

Loyalty Marketing Reports

Education

Bachelor’s Degree or equivalent in Marketing or Finance

Job description

Job Summary

The Senior - New Business Enablement partners with the sales organization and prospective clients, as well as current client teams for retention opportunities. The role collaborates with their leader and cross functional partners to support the development and implementation of marketing strategies for high-performing credit, loyalty, and payment solutions, ensuring alignment with both internal and external stakeholders. The Senior - New Business Enablement is pivotal in leveraging the company's competitive advantage through partnerships in marketing, loyalty, analytics, consumer behavior, and payments.

Essential Job Functions

Supports the selling of new marketing strategies through understanding of core and exploratory verticals, in partnership with leader as needed for assigned prospective clients and current clients in consideration of partnership renewal.

• Collaborate with leader and cross functional partners to identify and present the customer lifecycle marketing strategy. (30%)
• Champions the selling of the company’s customer experience, CRM, and value proposition design. Identifies and communicates new prospect marketing needs based on market and competitive landscape. Aligns value prop, customer, and associate experiences with prospects and existing clients, and supports new business launches and brand partner renewals. (30%)
• Participates in prospect/client presentations as marketing SME with creation and delivery of both standardized and customized pitch materials. Supports discussions on customer lifecycle marketing and value propositions. Contributes to repository of materials to facilitate client education on company’s marketing, data, and value prop approach. (20%)

Minimum Qualifications

• High School Diploma or GED. 5-8 years experience in marketing and payments

Preferred Qualifications

• Bachelor’s Degree or equivalent experience in Marketing or Finance. 7+ years experience working in marketing and loyalty strategy development.

Skills

• Analytics Strategy
• Brand Strategy
• Competitive Intelligence (CI)
• Client Prospecting
• Customer Lifecycle Marketing
• Value Propositions
• Digital Marketing
• Loyalty Marketing Reports

To: Senior Manager and above

Direct Reports: 0

Work Environment Normal office environment. (Remote or Hybrid), 3 to 4 days per month are expected in office if within 60 miles of a posted Bread Financial location.

Travel Ability Ability to travel up to 20% annually.

Physical and Mental Requirements

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below)

$100,800.00 - $161,300.00 Full Salary Range for position:
California: $115,900.00 - $201,600.00
Colorado: $100,800.00 - $177,400.00
New York: $110,900.00 - $201,600.00
Washington: $110,900.00 - $185,500.00
Maryland: $110,900.00 - $177,400.00
Washington DC: $115,900.00 - $185,500.00
Illinois: $100,800.00 - $177,400.00
New Jersey: $115,900.00 - $185,500.00
Vermont: $100,800.00 - $161,300.00
Ohio: $100,800.00 - $161,300.00
Maine: $100,800.00 - $161,300.00
Connecticut: $110,900.00 - $177,400.00
Virginia: $100,800.00 - $161,300.00

You must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future from any employer or organization. The Company cannot offer employment to F-1 (student) visa holders. Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial’s 401(k) plan. All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time ("PSST") upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO. Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

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About Bread Financial®

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression. Bread Financial®(NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through ourco-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers.Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life. Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn. Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k). The Company is an Equal Opportunity Employer. Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company. The Company participates in E-Verify. The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply. The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at [e-mail].

Job Family: Marketing

Job Type: Regular

About Bread Financial As a tech-forward financial services company, we strive to create value for both our customers and our associates. At Bread Financial, you are empowered to thrive. Our company is bold, tenacious and innovative, challenges you to be your best, respects your voice, recognizes your contributions, cares for your total well-being, and has a collaborative, kind and inclusive culture that fosters growth and success. Bread Financial is headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its approximately 7,000 global associates. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.