Senior Multimedia Producer & Digital Asset Lead

State of Louisiana

Baton Rouge (LA)

On-site

USD 65,000 - 90,000

Full time

7 days ago

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Job summary

State of Louisiana's Office of Tourism in Baton Rouge seeks a Senior Multimedia Producer & Digital Asset Specialist to lead visual storytelling, asset management, and data preservation. You will oversee high-end photography and craft video content for social platforms, while architecting a centralized DAM system that harmonizes artistry with archival rigor.

The role blends field execution with strategic media management, with travel and flexible hours as needed to support tourism initiatives

Qualifications

Five years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
Six years of full-time experience in any field plus two years in the listed areas; OR
Bachelor's degree plus two years in the listed areas; OR
Advanced degree in PR, marketing, communications, journalism, or English plus one year in the listed areas.

Responsibilities

Execute high-profile photo assignments documenting agency initiatives, emergency responses, leadership, and statewide programs.
Master advanced lighting, composition, and styling across conferences, events, and photography situations.
Perform expert post-production editing, color correction, and retouching with Adobe Creative Cloud.
Conceptualize, script, shoot, and edit short- and long-form video content for platforms (Instagram Reels, TikTok, YouTube).
Translate agency policies into accessible public-facing video narratives.
Integrate motion graphics, subtitles, audio mixing, and on-screen text for ADA-compliant videos.
Lead and collaborate with agencies to produce still and digital images for the OA Tourism visual library.
Design, implement, and maintain the centralized digital library with strict folder hierarchies.
Enforce metadata frameworks with tagging, geolocation, and release documentation.
Streamline asset retrieval for staff, media outlets, and public records requests.
Other duties as assigned.