Senior Multi-Channel Growth Strategist - Remote

Blacksmith Agency LLC; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients, spanning multifamily, B2B and technical verticals. As SEO Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid strategic and operational role involves joining sales calls to shape strategy, overseeing internal and external specialists, building performance roadmaps, and ensuring

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to build and articulate strategic recommendations for clients.
• Track record of overseeing execution teams and ensuring quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keywords, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Analytics

Leadership

Communication

Forecasting

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients, spanning multifamily, B2B and technical verticals. As SEO Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid strategic and operational role involves joining sales calls to shape strategy, overseeing internal and external specialists, building performance roadmaps, and ensuring