Senior Meta Strategist

Clients Blackbox, Inc.; Plano (TX); Presencial; USD 100.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Descripción de la vacante

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and testing. You will manage a portfolio of accounts, lead client calls, and translate data into actionable recommendations.

The role requires hands-on Meta advertising expertise, strong copywriting, and the ability to drive structured testing across campaigns. Remote work options and competitive compensation accompany a robust benefits package.

Formación

• 5+ years of hands-on paid media experience with Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while supporting retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsabilidades

• Own a portfolio of client accounts and serve as the primary strategic contact.
• Lead bi-weekly client calls covering performance and strategy.
• Prepare and send performance reports at least 24 hours before calls.
• Translate performance data into actionable recommendations and decisions.
• Build strong client relationships to support retention and referrals.
• Proactively identify account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointments.
• Manage budgets, audiences, bid strategies, account structure, and testing.
• Monitor performance against cost-per-appointment and other metrics.
• Diagnose underperforming campaigns and implement optimizations.
• Develop structured testing strategies across audiences, offers, messaging, creative, and variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks and messaging variations for testing.
• Use AI tools to accelerate research while maintaining quality.
• Set up tracking, pixels, and conversion events; configure Calendly and Zapier integrations.

Conocimientos

Paid media

Copywriting

Analytics

Campaign optimization

Client management

Funnel design

Herramientas

Meta Ads Manager

Calendly

Zapier

Descripción del empleo

About Clients Blackbox

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.

We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.

The Opportunity

This is a senior hands-on role for an experienced performance marketer who can operate beyond Ads Manager.

You’ll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.

You’ll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.

What You’ll Own

Client Strategy & Relationships

• Own a portfolio of client accounts and serve as the primary strategic point of contact
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• Translate performance data into clear recommendations and strategic decisions
• Build strong client relationships that support retention, renewals, and referrals
• Proactively identify and address account risks and opportunities

Paid Media Performance

• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audiences, bid strategies, account structure, and creative testing
• Monitor daily performance against cost-per-appointment and other key acquisition metrics
• Diagnose underperforming campaigns and determine where changes are most likely to improve results
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables

Copy & Creative Strategy

• Write direct-response ad copy and video sales letter scripts for financial services audiences
• Develop hooks, angles, offers, and messaging variations for testing
• Use performance data to generate new creative and messaging hypotheses
• Collaborate with video editors and provide clear creative direction
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment

Tracking & Funnel Execution

• Set up and troubleshoot tracking, Meta pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead-routing workflows
• Identify and resolve technical issues between advertising platforms and client systems
• Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems

Requirements

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
• Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
• Proven ability to manage campaigns toward defined performance targets while supporting client retention
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience developing and testing creative concepts, hooks, angles, and messaging
• Experience with conversion tracking, pixels, and basic marketing automation
• Strong communication, organization, analytical, and problem-solving skills

Preferred Experience

• Financial services marketing
• Lead-generation and appointment-setting campaigns
• Video sales letter marketing
• High-ticket or considered-purchase funnels
• Performance marketing agency experience
• Direct-response advertising

Upper Compensation Range ($115K+)

Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels. They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions. Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

How You Work

You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.

You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.

Benefits

• Paid Time Off, including vacation, sick time, and public holidays
• Training & Development
• Work From Home
• Flexible Schedule
• Performance Bonus