Senior Media Supervisor — Hybrid, Data-Driven Campaigns

Dotted Line; Richmond, Northern (VA, KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Hybrid work

Retirement plan

Unlimited PTO

4 weeks vacation

Company holidays

Job summary

Dotted Line, an award-winning agency in Richmond, VA, is seeking a Media Supervisor to own the media product for multiple clients. You’ll guide strategy, negotiate activations, optimize campaigns, and deliver post-campaign analysis that ties business goals to channel mix.

Ideal candidates have 6–10 years in media planning/buying, strong programmatic and TV experience, and proficiency with Nielsen, Comscore, MRI-Simmons, and Kantar. Hybrid work options and a collaborative culture are offered.

Qualifications

• 6–10 years of media planning and buying experience in an agency, with client budgets.
• Deep digital experience across programmatic, paid social, paid search and video.
• Hands-on linear TV experience with negotiation and analysis.
• Fluent in research tools and reporting platforms for measurement.
• Experience mentoring planners, coordinators, or junior buyers.
• Budget discipline and familiarity with media buying systems (Mediaocean/Bionic).

Responsibilities

• Lead media planning for assigned clients including audience, channel mix, budgets and measurement.
• Negotiate and activate programmatic, paid social, paid search, and video across channels.
• Monitor pacing and performance; adjust in-flight to optimize outcomes.
• Present performance insights and recommendations to clients with clarity.

Skills

Media planning

Media buying

Programmatic DSP

Paid social

Paid search

Video/CTV

Linear TV

Research tools

Excel / Sheets

GA4 / Looker

Team leadership

Budget reconciliation

Bionic / Mediaocean

Education

Bachelor’s degree or equivalent

Tools

Nielsen

Comscore

MRI-Simmons

Scarborough

Vivvix/CMR

Kantar

Job description

Dotted Line, an award-winning agency in Richmond, VA, is seeking a Media Supervisor to own the media product for multiple clients. You’ll guide strategy, negotiate activations, optimize campaigns, and deliver post-campaign analysis that ties business goals to channel mix.

Ideal candidates have 6–10 years in media planning/buying, strong programmatic and TV experience, and proficiency with Nielsen, Comscore, MRI-Simmons, and Kantar. Hybrid work options and a collaborative culture are offered.