Senior Media Strategy & Brand Insights Leader (Hybrid)

adidas; Portland (OR); Híbrido; USD 140.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits

401k with employer match

Education assistance

Paid parental leave

Hybrid work policy

Descripción de la vacante

adidas in Portland, OR seeks a Senior Manager to lead Media Strategy, Operations & Brand Insights. You will connect brand insights with full‑funnel media planning and activation, influencing planning, timing, and investment decisions across brand and performance initiatives.

You will shape operating models, govern intake processes, and drive cross‑functional collaboration with Brand Communications, PR, and Retail to scale impact. Hybrid work and strong leadership are required.

Formación

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 7+ years of experience in Media Strategy, Marketing, Analytics, or eCommerce.
• Experience building, leading, and developing teams in brand and performance media operations.

Responsabilidades

• Own and evolve the full‑funnel media strategy framework across awareness, consideration, and conversion.
• Provide strategic leadership across Media Strategy & Operations and Brand Insights.
• Oversee Brand Insights and manage the Manager, Brand Insights to shape media timing and channel mix.
• Lead end‑to‑end in‑season media decision‑making with cross‑functional partners.
• Guide investment decisions using brand health signals, MMM outputs, and performance insights.
• Streamline operating model and governance across Brand Media Operations and Performance Media Operations.

Conocimientos

Media strategy

Brand insights

Operations

Leadership

Cross-functional collaboration

Educación

Bachelor’s Degree in Marketing, Business, Analytics, or a related field

Descripción del empleo

adidas in Portland, OR seeks a Senior Manager to lead Media Strategy, Operations & Brand Insights. You will connect brand insights with full‑funnel media planning and activation, influencing planning, timing, and investment decisions across brand and performance initiatives.

You will shape operating models, govern intake processes, and drive cross‑functional collaboration with Brand Communications, PR, and Retail to scale impact. Hybrid work and strong leadership are required.