Senior Media Planner II

Monks; Toronto (OH); Hybrid; USD 61,000 - 74,000; Full time

Benefits offered by this job

Hybrid work policy

Job summary

Monks is seeking a Senior Media Planner II to design and execute omnichannel media plans for a major technology client. You will work with planners and buyers, integrate with analytics, and guide junior team members through campaigns.

Hybrid in-office/remote work is available, with policy-dependent arrangements and a focus on delivering against forecasts and business goals. English fluency is essential.

Qualifications

• 4–6+ years in performance marketing across Google Ads, paid social, and programmatic channels.
• BA/BS in Business, Finance, Marketing, or related field.
• Advanced Excel/Sheets for forecasting and reporting.
• Strong data analytics and ability to translate data into recommendations.
• Excellent written and verbal communication and project management.

Responsibilities

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social Media, and Programmatic channels.
• Partner with stakeholders to align product marketing strategy and channels.
• Collaborate with optimization teams on forecasting, launch timing, sizing, and performance.
• Assist with campaign execution, landing page creation, and budget management.
• Create reporting scripts and dashboards across channels.
• Track benchmarks and provide data-driven insights to improve performance.
• Maintain expertise in Google Ads, DV360, Paid Social, and brand safety policies.

Skills

Performance marketing

Cross-channel advertising

Data analysis

Forecasting

Education

Bachelor's or equivalent in Business/Marketing

Tools

Google Ads

Facebook/Instagram/LinkedIn ads

DV360

Programmatic buying

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).

About the Role

In theSenior Media Planner II, Strategy & Planning role, you'll be responsible for the design and execution of the media plan of one of our major technology clients. The team consists of planners and buyers that manage all aspects of execution, from cross-functional integration during planning to partnering with analytics during wrap reporting.

Our ideal candidate has spent time executing and is ready to use those skills to develop media plans and help junior team members (Buyers) on their media journey.

At this time, Monks offers a hybrid in-office / remote policy dependent on the candidate’s proximity to an office, team, and other business needs. General health and safety considerations are under constant review, with individual cases addressed as they arise.

What you'll do:

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.), and Programmatic channels.
• Partner with stakeholders to dive deep into product marketing strategy, make recommendations, and ensure alignment across channels.
• Collaborate with Digital Marketing optimizers on forecasting, campaign launch timing, sizing, and performance optimization.
• Assist with campaign execution, landing page creation, and budget management, ensuring delivery against forecasts and objectives.
• Track, share, and manage benchmarks and performance standards across the team, empowering marketers with data and tools for success.
• Analyze data, surface challenges, and collaborate with optimizers to resolve roadblocks.
• Maintain deep expertise in Google Ads, Programmatic platforms (DV360 preferred), Paid Social platforms, finance, legal, and brand safety policies.
• Create, implement, and maintain reporting scripts and dashboards across channels.
• Manage multiple projects and competing deadlines efficiently.
• Demonstrate excellent written and verbal communication with all stakeholders.
• Work effectively both independently and within a fast-paced, collaborative team.

Who we're looking for:

• 4-6+ years of marketing experience, ideally in performance marketing with experience across Google Ads, Paid Social Media, and Programmatic platforms.
• BA/BS degree (Business, Finance, Marketing, or equivalent) preferred.
• Advanced Excel/Google Sheets user (functions like vlookup, pivot tables, formulas, sheet optimizations) for forecasting, reporting, and data analysis.
• Strong data analytics and operations skills, with a passion for data-driven decision making.
• Organizational skills and expertise in managing complex marketing campaign logistics.
• Basic understanding of website creation and landing page optimization. Experience with A/B Testing and reporting across channels.
• Exceptional presentation skills, comfortable speaking about and presenting data to clients.
• Strong cross-functional management skills, comfortable collaborating with diverse stakeholders.
• Relationship builder with excellent verbal and written communication skills.
• Familiarity with digital marketing concepts and industry trends.
• Superior project management skills and the ability to handle multiple complex projects simultaneously.
• Thrives in a fast-paced environment and adapts to ambiguity. Fluency in English is a must.

Plus:

• Bachelor's degree with strong academic performance and analytical success.
• Knowledge of Ad Servers, campaign optimization tools, and online tracking technologies.
• Experience with Google Marketing Platform.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time. #LI-ZZ1

#LI-HYBRID

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range

$85,000 — $102,000 CAD

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.