Senior Media Planner

Heartbeat; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Heartbeat, a healthcare marketing and creative agency based in NYC, seeks a Senior Media Planner to lead online media planning and buying for Challenger Brands across top-tier healthcare clients.

You'll partner with internal teams from campaign conception to execution, optimize campaigns, manage budgets, and develop actionable reports while staying ahead of media trends and building strong client relationships.

Qualifications

• In-depth understanding of interactive marketing and online media.
• Familiarity with offline media.
• Experience optimizing and reporting on display campaigns and microsites.
• Strong organizational and time management skills in a fast-paced environment.
• Strong analytical skills and ability to align results with client objectives.
• Ability to work independently while contributing to team goals.

Responsibilities

• Plan and implement online media campaigns.
• Manage day-to-day media plan, including optimization, budget pacing and accounting duties.
• Develop reports and recommendations from campaign performance.
• Primary internal contact for campaign-related needs, queries and issues.
• Support Director in client communications and fulfilling requests.
• Assist Director in growing business with current clients.
• Keep up with media trends and identify new vendors/tactics.

Skills

Online media planning

Media buying

Analytics

Time management

Communication

Job description

Company Description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

Company Description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

Our synergistic approach to fulfilling client needs allows the Senior Media Planner to be client facing while he/she simultaneously works with internal departments from campaign conception to completion, making creative suggestions along the way.

Responsibilities

This position is responsible for developing online media plans in accordance with the objectives, strategies and goals communicated by Heartbeat’s roster of top tier clients. In keeping with HB’s philosophy of ‘next new’ you would also be responsible for meeting with vendors and sales reps to ensure our company stays on top of emerging media platforms and offerings.

How You’ll Strengthen The Team

Our team is looking for someone who superior communication and negotiation skills. Beyond that, here’s how you’ll make your mark:

• Planning and implementation of online media campaigns, including but not limited to
• Day-to-day management of the media plan, including optimizing, budget pacing and accounting duties
• Developing reports and recommendations based on campaign performance
• Primary internal contact for campaign-related needs, queries, and issues
• Participate in and support Director in client communications and fulfilling client requests
• Assist Director in providing strategic recommendations to and growing business opportunities with current clients
• Keep up with the latest trends in media, and identify new vendors and tactics that may be able to meet our clients’ needs

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Qualifications

What you’re bringing with you:

Across 3+ years of experience, you know what it takes to slay digital media planning and buying. These are the core skills you’ve totally nailed:

• In-depth understanding of interactive marketing and online media; working knowledge of offline media
• Familiarity with optimizing and reporting on display campaigns, as well as custom online executions like microsites
• Strong organizational and time management skills, and the ability to multi-task in a fast-paced environment
• Strong analytical skills, and an ability to relate results to a clients’ business objectives
• Ability to work independently while contributing to team goals

Additional Information

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

We Care About Three Big Things

• Empowering Challenger Brands We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.
• Being the Best Place You’ll Ever Work This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.
• Fostering a Diverse & Caring Community We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/5/2026.