Senior Marketing Strategist

MP+F; Nashville (TN); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Competitive pay and benefits

Hybrid work model

Paid parking

Pro bono program

Top Workplace recognition

Job summary

MP+F is seeking a strategic, curious and collaborative Senior Marketing Strategist to help clients connect with the audiences that matter most and achieve meaningful business results. This role is based in Nashville, TN and we operate on a hybrid work schedule with a minimum of three days in the office.

This role develops integrated marketing strategies grounded in research, audience insights and performance data.

Qualifications

• 5+ years of experience in digital or integrated marketing strategy, preferably in an agency environment.
• Experience developing and optimizing advertising strategies in collaboration with buying teams.
• Strong analytical skills and experience translating performance data into strategic recommendations.
• Experience with lead generation, customer journey development and conversion optimization.
• Excellent communication, presentation and client relationship management skills.

Responsibilities

• Develop integrated marketing and advertising strategies aligned with client goals and business objectives.
• Conduct audience, market and competitive research to uncover insights and identify opportunities for growth.
• Partner with advertising, creative and analytics teams to shape campaigns, content strategies and audience engagement plans.
• Guide audience targeting, channel selection, budget allocation and optimization efforts across paid and owned channels.
• Develop testing strategies and recommend new approaches that improve performance and strengthen results.
• Establish measurement frameworks, define success metrics and evaluate campaign performance.
• Translate data and research into clear, actionable recommendations for clients and internal teams.
• Present strategies, recommendations and campaign results to clients and internal teams.
• Serve as the client relationship manager and strategic advisor for assigned clients and contribute to new business strategy, proposals and presentations.
• Stay current on emerging platforms, technologies and marketing best practices.

Skills

Strategic thinker

Data-driven mindset

Storytelling

Collaborative

Client leadership

Tools

Google Ads

Meta Ads Manager

GA4

Email marketing

SMS marketing

HubSpot

Looker Studio

Google Tag Manager

SEO

TikTok advertising

LinkedIn advertising

Job description

MP+F is seeking a strategic, curious and collaborative Senior Marketing Strategist to help clients connect with the audiences that matter most and achieve meaningful business results. This role is based in Nashville, TN and we operate on a hybrid work schedule with a minimum of three days in the office.This role develops integrated marketing strategies grounded in research, audience insights and performance data. The ideal candidate can translate complex challenges into actionable plans, connect strategy to execution and communicate recommendations clearly to clients and colleagues alike. This role also includes account leadership responsibilities, serving as the client relationship manager, overseeing teams, and managing scopes of work.Core ResponsibilitiesDevelop integrated marketing and advertising strategies aligned with client goals and business objectives.Conduct audience, market and competitive research to uncover insights and identify opportunities for growth.Partner with advertising, creative and analytics teams to shape campaigns, content strategies and audience engagement plans.Guide audience targeting, channel selection, budget allocation and optimization efforts across paid and owned channels.Develop testing strategies and recommend new approaches that improve performance and strengthen results.Establish measurement frameworks, define success metrics and evaluate campaign performance.Translate data and research into clear, actionable recommendations for clients and internal teams.Present strategies, recommendations and campaign results to clients and internal teams.Serve as the client relationship manager and strategic advisor for assigned clients and contribute to new business strategy, proposals and presentations.Stay current on emerging platforms, technologies and marketing best practices.Qualifications5+ years of experience in digital or integrated marketing strategy, preferably in an agency environment.Experience developing and optimizing advertising strategies in collaboration with buying teams.Strong analytical skills and experience translating performance data into strategic recommendations.Experience with lead generation, customer journey development and conversion optimization.Excellent communication, presentation and client relationship management skills.Technical SkillsRequired:Google AdsMeta Ads ManagerGoogle Analytics 4 (GA4)Email marketing and SMS marketing experiencePreferred:TikTok and LinkedIn advertisingHubSpot or comparable CRM/marketing automation platformLooker Studio or similar reporting toolsProficient in SEO and GEO strategiesGoogle Tag ManagerKey AttributesStrategic thinker with a data-driven mindsetStrong storyteller and presenterNaturally curious and proactiveCollaborative and solutions-orientedAble to manage multiple clients and priorities in a fast-paced environmentMP+F is a privately-held, full-service agency headquartered in Nashville, TN. With every discipline—from PR and creative to research and analytics—operating under one roof, we generate holistic solutions that help our clients meet their audiences at the right place, at the right time, with the right message.Benefits and Perks:Competitive pay and benefits including insurance, paid holidays and family leaveHybrid work model with generous work-from-home options and/or work from our 30th floor downtown Nashville home (paid parking included)Unique Work From Anywhere program extends flexibility and travel opportunitiesA Google Partner teamCommunity give-back with our company pro bono programProfessional development and mentoring programsEmployee-driven culture, retreats, happy hours and more have made us an 13x Top Workplace winner