Senior Marketing Specialist

Skidmore, Owings & Merrill (SOM); San Francisco (CA); On-site; USD 85,000 - 105,000; Full time

Job summary

Skidmore, Owings & Merrill (SOM) is seeking a seasoned marketing professional in San Francisco to lead proposals, client interviews, and strategic marketing efforts. You will craft materials, manage schedules, and coordinate with senior leadership to win work in A/E/C markets.

The role emphasizes collaboration, design sensibility, and precise execution across multiple campaigns. The ideal candidate has 5+ years in architectural/engineering marketing, expert writing and graphic design skills, and

Qualifications

• Completion of a four-year undergraduate degree or equivalent experience.
• 5+ years of marketing experience within the A/E/C industry.
• Strong writing and graphic design skills.
• Excellent organizational and program management abilities.
• Ability to collaborate with senior leaders across a firm.
• Advanced skills in Adobe InDesign, Microsoft Office, and Google Workspace.
• Experience with Salesforce CRM and OpenAsset is a plus.
• Passion for architectural design and marketing, business development, and proposals.
• Ability to work quickly in a fast-paced environment.

Responsibilities

• Leads preparation of proposals, outlines, schedules, and content development.
• Contributes to client interview strategy and marketing collateral for interviews.
• Collaborates with leadership to develop materials reflecting strategic marketing goals.
• Conducts market, leadership, and potential client research.
• Develops pursuit strategy and contributes to market strategy.
• Engages in business plan creation and implementation within a focus area.
• Maintains data and tracks pursuits in Salesforce; supports pipeline management.
• Represents the firm in client/professional events and nurtures new leads.
• Assists with other duties as required.

Skills

Marketing

Proposal writing

Graphic design

Project management

Communication

Education

Bachelor's degree

Tools

Salesforce CRM

OpenAsset

Microsoft Office

Adobe InDesign

Google Workspace

Job description

At SOM, we are a collective committed to shaping a better future for our clients, communities and planet. We aspire to create the most sustainable, impactful work through creative, interdisciplinary teams with all the resources and diversity of a global firm. We value those who are passionate about excellence, innovation, integrity, inclusivity, and collaboration. Together we can achieve great things.

Success at SOM Means

• Ideas: We believe in a meritocracy of ideas. We look to everyone to actively contribute to the discourse in the firm.
• Knowledge: We believe that expertise is the result of lifelong learning. We are not expected to know everything, but rather to passionately pursue answers, develop new skills and deepen our knowledge.
• Product: We strive for excellence in the concept, quality, and delivery of our work.
• Individual: We value individuals who bring the highest standards of professionalism and personal integrity in the way they work. Each person can develop and contribute their wealth of attributes, skills and knowledge to support the overall health of the firm.
• Team: We value the power of interdisciplinary integration. A positive team culture in which everyone collaborates openly towards common goals is essential.
• Firm: We have a history of making transformative contributions to the profession and our communities. We are constantly innovating and attempting to bring new approaches, solutions and processes to our work.

Position Responsibilities

• Proposals: Leads the preparation of proposals, including outlines, schedules, and content development. Contributes to the selection of consultants and makes teaming recommendations within specific area(s) of expertise.
• Interviews: Contributes to client interview strategy, creates marketing collateral for interviews and other presentations, and manages the interview process.
• Marketing Collateral: Collaborates with leadership and the marketing team to develop materials that reflect and fulfill strategic marketing goals.
• Research: Conducts market, leads, and potential client research.
• Strategy: Develops pursuit strategy in collaboration with others. Contributes to market strategy development; provides insight and identifies competitive advantages for SOM.
• Business Plans: Engages with business plan creation and implementation within a focus area.
• Salesforce and Pipeline Management: References and contributes to Pursuit and Project objects. Works with Pursuit Leads to ensure data accuracy and to ensure that pursuits are moving through the sales funnel. Uses Salesforce to track business plan implementation.
• Expertise: Strong working knowledge of A/E/I services offered by SOM. Develops area(s) of expertise, either geographically or by functional market.
• Training: Contributes to training of Marketing Coordinators and Senior Marketing Coordinators.
• Business Development: Represents the firm in client and professional organizations, attends functions as appropriate, and nurtures new business leads.
• Assists with other duties and tasks as may be required.

Minimum Qualifications

• Completion of four-year undergraduate degree or equivalent knowledge, skills and abilities.
• 5+ years experience in marketing within the A/E/C industry.
• Strong writing and graphic design skills.
• Strong organizational skills.
• Strong project management skills.
• Ability to work with senior leaders across a firm.
• Advanced knowledge of Adobe InDesign, Microsoft Office, and Google Workspace.
• Experience with Salesforce CRM and OpenAsset is a plus.
• Must be passionate about architectural design to undertake marketing, business development, and proposal preparation.
• Ability to work and adapt quickly in a fast-paced environment.

Compensation for this role is based upon experience, qualifications, location, and education and typically ranges from $85,000 to $105,000. For more about SOM: www.som.com