Senior Marketing Specialist

Thermon; Austin (TX); Hybrid; USD 75,000 - 95,000; Full time

Job summary

A global leader in industrial process heating is seeking a Marketing Specialist in Austin, TX. This role involves developing marketing strategies for the Vapor Precision product line and requires strong communication skills plus 7+ years of experience. The position offers a hybrid work model and focuses on collaboration with global teams to ensure effective product marketing.

Qualifications

• 7+ years of experience in a marketing role, preferably in B2B or manufacturing.
• Proven experience in developing and executing marketing campaigns.
• Proficiency in CRM tools and Adobe Creative Suite.

Responsibilities

• Develop and execute marketing strategies for the product line.
• Create compelling marketing content across various channels.
• Collaborate with SMEs for improved marketing messaging.

Skills

Excellent written and verbal communication skills

Project management skills

Strong organizational skills

Interpersonal skills

Ability to adapt to different cultural contexts

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft Dynamics

Adobe Creative Suite (Photoshop, InDesign, Illustrator)

Job description

Work Location: 7171 Southwest Parkway, Building 300. Suite 200. Austin, TX 78735

Reports to: Marketing Manager

Overview

Thermon is a global leader in industrial process heating, and we're looking for a Marketing Specialist to join our team in Austin, TX. In this role, you'll be the dedicated marketing resource for the Vapor Precision product line within the Thermon brand, working closely with our global marketing team, sales, and product subject matter experts (SMEs).

This is a fantastic opportunity for a results-oriented mid-level marketing professional to make a significant impact on a key product line with global reach.

Key Responsibilities

• Develop and execute marketing strategies for designated product line, aligning with overall company goals and global marketing initiatives.
• Create compelling marketing content across various channels, including website copy, blogs, product sheets, presentations, case studies, email campaigns, social media posts, and more.
• Collaborate closely with product Subject Matter Experts to deeply understand product features, benefits, and target audiences, translating technical information into clear and engaging marketing messages.
• Work hand-in-hand with the sales team to develop effective sales tools and materials that support their efforts and drive product adoption.
• Plan meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Support the global marketing team by contributing to broader campaigns, sharing best practices, and ensuring consistency in brand messaging.
• Conduct market research to identify trends, competitive landscapes, and customer needs, informing marketing strategies and product positioning.
• Analyze marketing campaign performance and provide insights and recommendations for optimization.
• Manage marketing projects from conception to completion, ensuring timely delivery and adherence to budget.
• Manage trade shows, webinars, and other promotional activities as needed.
• Other activities as assigned.

Key Characteristics, Competencies and Skills

• Care: working with others, customers and community
• Commitment: optimistic, resilient and committed to the success of the enterprise
• Collaborate: able to develop strong relationships with leaders and employees at all levels and areas of responsibility within the company and is able to work effectively across functional boundaries in a matrix environment.
• Accountable: action-oriented, results driven and focused on producing high quality outcomes.
• Dependable: can be counted on to successfully execute goals; steadfastly pushes self and others forward to the goal.
• Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
• Excellent presentation skills.
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent interpersonal skills.
• Ability to work in a large geographically diverse system.

Knowledge and Experience

• 7+ years of experience in a marketing role, preferably within a B2B industrial or manufacturing environment.
• Proven experience in developing and executing marketing campaigns and writing marketing collateral across various digital and traditional channels.
• Proficiency with CRM tools (Microsoft Dynamics)
• Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to work effectively in a global team environment and adapt to different cultural contexts.
• Self-motivated with a strong desire to learn and contribute.

This position is based in Austin, TX, with a requirement of three days in the office per week, offering the flexibility to work from home for the remaining two days. Occasional travel may be required.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Appliances, Electrical, and Electronics Manufacturing