Senior Marketing Science Lead - Hybrid Enterprise Analytics

Publicis Groupe Holdings B.V; Chicago (IL); Hybride; USD 112 000 - 161 000; Plein temps

Avantages offerts par ce poste

401K matching

Wellness programs

Medical, dental, vision coverage

Flexible time off

Résumé du poste

CJ, a CJ entity within Publicis Groupe, is seeking a Senior Marketing Sciences Analyst in the United States. As a client-facing analytics partner, you will lead advanced initiatives that drive marketing performance, onboarding enterprise clients, developing scalable reporting and measurement solutions, and building trusted relationships with stakeholders.

As a senior member of the Data Science & Analytics team, you will translate complex marketing challenges into actionable insights, lead

Qualifications

• 5+ years in Marketing Science, Data Science or Marketing Analytics with strong statistical modeling.
• Proficiency in SQL and Python, PySpark, or Scala with large datasets.
• Experience with marketing measurement methods: incrementality, lift studies, MMM.
• Experience building statistical/predictive models and forecasting.
• Experience with enterprise clients or complex marketing organizations.

Responsabilités

• Serve as analytics and measurement partner for enterprise clients to drive performance.
• Lead onboarding of new enterprise advertisers, establishing data integrations and reporting.
• Own end-to-end analytics projects from scoping to presentation of insights.
• Design and implement measurement methodologies including incrementality testing and MMM.
• Develop scalable reporting and dashboards for clients.
• Mentor junior analysts and present findings to stakeholders.

Connaissances

Marketing Analytics

SQL

Python

Databricks

Tableau

Outils

Databricks

Tableau

Description du poste

CJ, a CJ entity within Publicis Groupe, is seeking a Senior Marketing Sciences Analyst in the United States. As a client-facing analytics partner, you will lead advanced initiatives that drive marketing performance, onboarding enterprise clients, developing scalable reporting and measurement solutions, and building trusted relationships with stakeholders.

As a senior member of the Data Science & Analytics team, you will translate complex marketing challenges into actionable insights, lead