Senior Marketing Program Manager, Growth

ADP, Inc.; San Diego (CA); Hybrid; USD 100,000 - 117,000; Full time

Job summary

Vistage is seeking a Senior Marketing Program Manager, Growth in San Diego to identify strategic growth opportunities across Leadership Development Programs and translate insights into growth priorities.

You will lead cross-functional initiatives to increase program adoption, participation, and retention, shaping plans and partnerships with Chairs, CEOs, and regional teams.

Qualifications

• Strategic growth leadership with ability to translate strategy into measurable outcomes.
• Customer and market insights to improve adoption and retention.
• Experience in product or program growth across services or memberships.
• Strong writing, facilitation, and executive communication skills.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Identify portfolio growth opportunities from customer feedback, outcomes, and market trends.
• Lead approved product enhancements and growth initiatives from planning to evaluation.
• Own rollout and adoption plans with stakeholders, readiness, timing, risks, and success metrics.
• Partner with Growth Marketing to drive demand among CEOs via campaigns and channels.

Skills

Growth leadership

Customer insight

Product evolution

Cross-functional

Ownership influence

Product growth

Executive communication

Leadership development

Education

Bachelor's degree or equivalent

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Marketing Program Manager, Growth

Full-Time Regular Employee San Diego, CA, US

POSITIONSUMMARY

The Senior Marketing Program Manager, Growth, internally known as Senior Product Manager, Growth, is responsible for identifying and advancing strategic growth opportunities across Vistage's Leadership Development Programs. This role will expand the reach and impact of our programs, helping more CEOs build the leadership capacity their organizations need to grow. The Senior Marketing Program Manager will translate customer and market insights into clear growth priorities and lead cross-functional initiatives designed to increase program adoption, participation, and retention.

Operating at the intersection of product, growth marketing, customer lifecycle, and community activation, this person will shape how priorities come to life by building the plans, systems, and partnerships needed to move opportunities from insight through implementation, optimization, and measurable growth across current and future Leadership Development offerings.

The portfolio includes leadership development programs delivered through peer advisory group experiences, not traditional software products. While software product experience can translate, this role is focused on strengthening the program experience and delivery, accelerating adoption, and driving sustainable growth. Growth depends on a connected community of Vistage Chairs, CEO and business-owner members, participating leaders, regional teams, and internal partners, and success requires understanding how each audience creates value for the others. This person will support, but not directly own, initiatives that help Vistage Chairs launch and grow Leadership Development groups, partnering with the Director of Products to provide insights, positioning, campaigns, tools, and activation strategies that accelerate program adoption and strengthen the Chair practice lifecycle.

THECOMPANY

Vistage is the world's largest CEO coaching and peer advisory organization for small and midsize business (SMB) leaders. We offer the most effective approach for SMB enterprises to achieve better results and grow faster and for SMB leaders to maximize their impact. The 45,000+ members we serve are CEOs, owners and executives of SMB organizations located across the US and in 40 countries worldwide. These SMB executives spend a day or more with Vistage every month, immersing themselves in our comprehensive platform to become better leaders, make better decisions and achieve better results. Our platform features three core elements: valuable perspectives from a trusted group of peers, professional guidance and meeting facilitation from an accomplished business leader (the Chair), as well as deep insights from subject matter experts. Vistage was founded more than 65 years ago, and we've grown every year since then by innovating to stay on the cutting edge of business and relentlessly delivering value to our members. Our success is demonstrated by Vistage member companies growing 2.2 times faster than non-Vistage peer companies. Learn more about us at www.vistage.com .

VISTAGEEMPLOYEELIFE

Vistage'ssuccessisanchoredbyauniqueculturethatreinforcesemployeecommitmenttotheVistagemission.Here'sasampleoftheemployeeexperiencethathelpsdriveoursuccess:

• Welcometoourhome.OurUSheadquarterssitsintheheartofSanDiego'sUTCarea.Itfeaturesanopen,modernaestheticwithlotsofcollaborationspacesandopportunitiestointeractwithco-workers.Westayfueledupwithfreesnacksandaweeklyfreelunchday,alongwithfreelattesandnitrocoldbrewcoffeeontap!FromourSanDiegobase,wecollaboratewithco-workersbasedacrossthecountryandaroundtheworld.
• Weinvestinyourcareer.Eachemployeehasanactionablecareerprogressionplandevelopedthroughindividualcollaborationwiththeirmanager.Wefocusonpromotingfromwithin,andemployeeprogressionplansarecomplementedbyall-staffdevelopmentdaysheldinourstate-of-the-artlearningcenter.Employeesalsohaveaccesstotonsofindividualizeddevelopmentresourcesandageneroustuitionreimbursementprogram.
• Weinvestinyou.Ouremployeebenefitsprogramisoneofthemostgenerousyou'llfind.Fully-paidhealthcareisprovidedforemployeesthroughAetna,plusdental,vision,andlifeinsuranceatverylowrates.Takecareofyourfinancialfuturewitheligibilityfor401(k)matchingfundsafteryourfirstmonthasanemployee.You'llalsostartwith16daysofpaidtimeoff+12paidholidaysperyear,withadditionaldaysoffbasedontenure.
• We keep it fun! From our Padres luxury suite summer outing to employee happy hours and our annual holiday party, we take having fun as seriously as helping our members succeed! The office vibe is business casual and the freedom to work from home two days per week if you choose.

Vistage's culture and sense of mission drive employee loyalty: more than half of our staff has been with the company for five years or longer.

DEFININGFIRSTYEARSUCCESS:

• Buildandaligntheorganizationaroundafocusedportfoliogrowthroadmapgroundedincustomerinsight,marketopportunity,andprogramperformance.
• Createarepeatablelaunchandadoptionsystemthatimprovesstakeholderreadiness,audienceengagement,andpost-launchlearning.
• IncreasequalifieddemandandCEOmembersponsorshipthroughstrongerlifecycle,marketingcampaigns,referral,andcommunityactivationstrategies.
• Improve program quality and retention through scalable facilitation training, tools, and delivery systems for Vistage Chairs.

RESPONSIBILITIES:

• Proactivelyidentifyandprioritizeportfolioopportunitiesusingcustomerfeedback,participantoutcomes,markettrends,competitiveinsight,andperformancedata.
• Leadapprovedproductenhancements,new-productpilots,andgrowthinitiativesfromplanningthroughexecutionandevaluation.
• Ownintegratedrolloutandadoptionplansforenhancementsandnewofferings,creatingclarityonstakeholders,readiness,timing,risks,responsibilities,andsuccessmeasures.
• Manageexecutionthroughpost-launch,monitoradoptionandfeedback,surfacebarriersearly,andrecommendcoursecorrections.
• PartnerwithCommunicationsonhigh-impactrolloutstrategiesthatconnectproductandbusinessprioritiestotherightaudiences,messages,andchannels.
• PartnerwithVistageChairstostrengthenprogramfacilitationskillsanddeliverysystemsthatimprovegroupquality,consistency,andretention.
• BuilddistinctlifecyclestrategiesforVistageChairs,CEOmembers,andprogramparticipants,addressingtheuniqueactionsandsupporteachaudienceneedsavoirystage.
• ConnectthethreelifecyclessoChairadoptiondrivesCEOsponsorship,participantenrollmentandengagement,andultimatelystrongerretention,referrals,andcontinuedgrowth.
• Scaleeffectivepracticesfromhigh-performingChairs,CEOsponsors,participants,andmarketsintorepeatablesystemsandresources.
• PartnerwithGrowthMarketingtodrivedemandamongCEOsbyshapingaudiencestrategy,valuepropositions,campaigns,offers,andconversionjourneysthatconnectVistageLeadershipDevelopmentProgramstotheirhighest-prioritybusinessoutcomes.
• Partneracrossfunctionstodrivegrowththroughreferralprogramsandcommunityactivationcampaignsspanningevents,webinars,workshops,learninganddevelopment,memberprograms,andotherhigh-impactchannels.
• Buildfocusedregionalgrowthstrategiesinformedbycustomerneeds,VistageChairreadiness,portfoliopriorities,andlocaldata.
• Evaluate campaign engagement, lead quality, conversion, and activation performance; scale what works and adjust quickly when results fall short.

QUALIFICATIONS

• Strategicgrowthleadership:seesthewholesystem,identifieshigh-leverageopportunities,setsdirection,makescleartradeoffs,andconnectsdecisionstomeasurablebusinessoutcomes.
• Customerandmarketinsight:combinesqualitativeandquantitativesignalstounderstandcustomerbehavior,uncoveropportunities,andimproveadoption,engagement,conversion,andretention.
• Productandprogramevolution:hasimprovedanofferingusingcustomerandperformanceinsightandcanapplydisciplinedproductthinkingtoprogramsandservices,whetherbackgroundisinsoftware,services,education,memberships,oranotherproductenvironment.
• Cross-functionalexecution:translatesstrategyintoclearplans,alignsteamswithdifferentpriorities,andleadscomplexinitiativesfromdecisionthroughmeasurableresults.
• Proactiveownershipandinfluence:anticipatesneeds,surfacesopportunitiesandrisksearly,bringsstructuretoambiguity,andkeepsworkmovingwithoutwaitingforperfectinformationordirectauthority.
• Experienceinproductgrowth,programgrowth,growthmarketing,portfoliostrategy,productmarketing,customerlifecycle,customerexperience,orarelateddiscipline.
• Strongwriting,facilitation,executivecommunication,andcomfortoperatinginacomplex,matrixedenvironmentwithimperfectinformation.
• Experiencewithleadershipdevelopment,professionalservices,education,memberships,peeradvisory,events,orothercommunity-basedofferingsispreferredbutnotrequired.Softwareortechnicalproductexperiencecantranslatewhenpairedwithstrengthinadoption,lifecyclegrowth,changemanagement,orcustomerexperience.
• Bachelor's degree or equivalent practical experience.

TOTALCOMPENSATIONRANGE

The expected annual pay range for this position is $100,000 - $117,000. This range includes a target annual bonus equal to 13%. The salary provided reflects compensation for candidates based in San Diego, CA. Compensation will be determined based on the successful candidate's experience, qualifications, skills, and other job-related factors.

JOBLOCATION

Hybrid in San Diego; 3 days onsite, 2 days offsite