Senior Marketing Program Manager

Tbwa Chiat/Day Inc; San Francisco (CA); On-site; USD 160,000 - 188,000; Full time

Job summary

Join a forward-thinking company as a Senior Program Manager, where you will drive marketing strategy and execution. In this pivotal role, you will lead planning processes, manage integrated campaigns, and collaborate across diverse teams to ensure impactful marketing initiatives. With a focus on data-driven decision-making, you will monitor performance and facilitate key decisions that shape the future of equity ownership. This innovative firm values creativity, collaboration, and a commitment to unlocking opportunities for all. If you thrive in dynamic environments and are passionate about making a difference, this is the perfect opportunity for you.

Benefits

Equity for all full-time roles

Exceptional benefits

Commissions plans for applicable roles

Qualifications

• 6-8+ years of experience in program or project management.
• Strong understanding of marketing subfunctions and their impact.

Responsibilities

• Lead annual and quarterly marketing planning for the team.
• Manage integrated marketing campaigns and projects across teams.

Skills

Project Management

Analytical Thinking

Strategic Planning

Collaboration

Flexibility

Education

Bachelor's Degree

Tools

Asana

Job description

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

You’ll be joining our Demand Generation Marketing team reporting to the Head of Demand Generation.

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Senior Program Manager, you’ll work to:

• Lead Annual & Quarterly Marketing Planning: Drive the planning and prioritization process for the marketing team, aligning strategy with tactical execution, spending, and ROI goals.
• Project Manage Integrated Plays and Campaigns: Lead the planning and collaboration process for integrated initiatives across cross-functional marketing and revenue teams, facilitating clear strategy, high quality deliverables and on-time execution across multiple stakeholders and teams.
• Prioritize and Facilitate Channel Execution: Support internal customers of virtual and live events, lifecycle, community, and performance marketing by building and socializing processes that prioritize highest-impact initiatives and streamline collaboration.
• Manage Planning Calendar for Priority Plays, Campaign and Initiatives: Drive a hyper cross-functional planning process for quarterly integrated marketing plays, priorities, and budgets with a focus on near term and long term roadmaps.
• Facilitate Key Decision Points: Identify critical decision moments during program execution, aligning teams and resources to ensure smooth progress and timely resolutions.
• Monitor & Report Performance: Collect, analyze, and report on key metrics and deliverables, using data to evaluate performance and inform future marketing plans.
• Collaborate Across Teams: Work closely with content, product marketing, performance marketing, growth, revenue, and GTM/marketing operations to ensure program and campaign goals are met.
• Project Manage Marketing Campaigns and Experiments: Build project plans and oversee campaigns, ensuring clear deliverables, deadlines, and high-quality, on-time launches.

The senior program manager plays a critical role in planning for the marketing team and collaborating across multiple functions to ensure efficient execution of marketing strategy. This role is a strong partner for marketers with stakeholders including Product Marketing, Customer Marketing, Demand Gen, MOps, Sales/Business Development and Strategy/Biz Ops.

About You

• A rigorous approach to mastering complexity is a must, without sacrificing empathy and flexibility for unplanned needs that can be required in a dynamic environment.
• A strategic and analytical thinker who can connect programs/projects to business priorities.
• The ability to bring people along in planning and act as a team unifier in meeting goals.
• An understanding of how subfunctions of marketing come together for impact.
• A level of character that builds trust and exemplifies working collaboratively.
• 6-8+ years experience in program or project management.
• Experience in working with Asana or equivalent platforms.
• BA required.
• SaaS experience strongly preferred.

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $160,000 - $188,000 in San Francisco, CA. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain.

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