Senior Marketing Operations – US

ScaleOps; Deer (NM); On-site; USD 90,000 - 140,000; Full time

Job summary

ScaleOps is hiring a Senior Marketing Operations professional to own systems, processes, and data powering the marketing engine. You’ll drive analytics, funnel visibility, and AI adoption across marketing workflows in close collaboration with Growth and GTM teams.

Your role includes optimizing HubSpot end-to-end, maintaining scoring models and segmentation, and building dashboards to show campaign ROI and pipeline impact.

Qualifications

• 5+ years of experience in marketing operations or related field.
• Proven expertise in HubSpot and Salesforce, including integrations and campaign performance tracking.
• Strong background in email marketing and marketing automation.
• Hands-on analytics and reporting, including dashboards and funnel measurement.
• Experience in a startup environment and cross-functional collaboration.

Responsibilities

• Own and optimize HubSpot end-to-end, with Salesforce for field mapping and lead flow alignment.
• Design, implement, and improve email marketing and nurture campaigns to drive engagement and conversions.
• Maintain workflows, scoring models, and segmentation for personalized campaigns.
• Build marketing analytics frameworks, dashboards, attribution, and funnel reporting.
• Translate campaign data into actionable recommendations for GTM teams.
• Partner with GTM Operations to ensure data integrity and unified reporting across marketing and sales.
• Pilot AI-powered tools to improve segmentation, scoring, and content automation.
• Support event operations: flows, landing pages, and reporting.
• Collaborate with content, demand generation, and SDR teams to drive pipeline.

Skills

HubSpot

Salesforce

Email marketing

Marketing automation

Analytics & dashboards

Data-driven decisions

Startup experience

Tools

Google Analytics

SQL basics

Job description

ScaleOps is redefining autonomous cloud and AI infrastructure. We5re on a mission to free DevOps and platform engineers from manual resource management so they can focus on innovation, not tuning resources. The results: maximized performance and a reduction of cloud costs by up to 80%.

As the category leader in Autonomous Cloud and AI Infrastructure Resource Management, we5re trusted by leading enterprises including Adobe, Wiz, Epic Games, Northwestern Mutual, Coinbase, DocuSign, and Fortune 100 companies to autonomously manage their most critical production environments.

Backed by Insight Partners, Lightspeed Venture Partners, and other leading VCs with over $210M in funding, ScaleOps is the leading player in a massive and growing market. We are building the autonomous infrastructure management platform that will power the next decade of enterprise compute.

What You8ll Be Doing

We5re looking for a Senior Marketing Operations to own the systems, processes, and data that power our marketing machine. This is a multidimensional role: you6ll be the operational backbone of the marketing team, own performance analytics and funnel visibility, and actively drive AI adoption across marketing workflows, all in close collaboration with the Growth and GTM teams.

• Own and optimize HubSpot end-to-end, with working knowledge of Salesforce for field mapping and lead flow alignment
• Design, implement, and continuously improve email marketing and nurture campaign strategies to drive engagement, lead progression, and conversion
• Maintain operational workflows, scoring models, and segmentation strategies that support personalized, scalable campaign execution
• Build and own marketing analytics frameworks, including dashboards, attribution models, and funnel reporting, to give clear visibility into campaign ROI and pipeline contribution
• Analyze campaign and channel performance and translate findings into actionable recommendations for the team
• Partner with the GTM Operations team to ensure data integrity and unified reporting across marketing and sales
• Identify, pilot, and scale AI-powered tools and workflows within the marketing team, from intelligent segmentation and lead scoring to content automation and campaign optimization
• Assist with event operations: flows, routing, landing pages, and reporting
• Work cross-functionally with content, demand generation, and SDR teams to support pipeline growth
• Serve as the go-to operational and data resource for the marketing team

What You8ll Bring

• 5+ years of experience in marketing operations or a related field
• Proven expertise in HubSpot and Salesforce, including integrations and campaign performance tracking
• Strong background in email marketing, lead nurturing, and marketing automation
• Hands-on experience with analytics and reporting, including building dashboards, measuring funnel performance, and driving data-informed decisions
• Data-driven mindset with a passion for testing, optimization, and process improvement
• Understanding of full-funnel infrastructure, from top-of-funnel traffic through SQLs, closed-won customers, and renewals
• Experience working in a startup environment is required
• (Nice to have) Genuine curiosity about AI tools and a track record of applying them to improve marketing efficiency and outcomes
• (Nice to have) Familiarity with DevOps, cloud infrastructure, or Kubernetes