Senior Marketing Operations & Technology Manager

Fivetran; Austin (TX); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous PTO and holidays

RSU stock grants

Professional development and training

Team events and cell phone stipend

Mental health support platform

Job summary

Fivetran in Austin, TX is seeking a Senior Marketing Operations & Technology Manager to architect and scale the systems powering our marketing engine. You will own strategy, architecture, and execution of our marketing tech ecosystem across demand gen, lifecycle, attribution, experimentation, and analytics.

This hybrid role combines hands‑on development with strategic thinking to drive scalable, data‑driven outcomes and reliable integrations across tools like Marketo, Salesforce, Looker, and

Qualifications

• 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments.
• Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce.
• Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows.
• Hands-on experience with modern analytics and transformation tools such as Looker, Hex, Fivetran, Census.
• Strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices.
• Proficiency in API integrations, tagging strategies, and data validation workflows preferred.
• Strong problem‑solving skills with the ability to balance strategic thinking and tactical execution.
• Clear communicator who can translate technical concepts into business impact and influence cross‑functional stakeholders.
• Ability to prioritize effectively in evolving environments while building scalable, repeatable processes.

Responsibilities

• Own and evolve the end‑to‑end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross‑system alignment.
• Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers.
• Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases.
• Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed‑to‑lead and pipeline velocity.
• Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels.
• Build and maintain attribution, experimentation, and reporting frameworks that deliver actionable insights from first touch through revenue.
• Establish strong data governance and observability practices, proactively identifying and resolving system issues to increase reliability and stakeholder trust.
• Translate marketing and GTM requirements into scalable technical solutions that balance speed, flexibility, and long‑term maintainability.
• Evaluate, implement, and optimize marketing technologies as our go‑to‑market strategy evolves.
• Create documentation, enablement resources, and governance frameworks that improve adoption and reduce operational friction.

Skills

Experience in Martech/Marketing Ops

Strong communication

Prioritization

Problem solving

Strategic thinking

Tools

Marketo

Salesforce

Looker

Hex

Fivetran

Census

Job description

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry‑leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact. During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We’re looking for a Senior Marketing Operations & Technology Manager to architect and scale the systems that power our marketing engine.

This role sits on the Marketing Operations Team at the intersection of Marketing, Revenue Operations, Systems Engineering, and Analytics. You will own the strategy, architecture, and execution of our marketing technology ecosystem—driving performance across demand generation, lifecycle, attribution, experimentation, and analytics. You’ll ensure our systems are integrated, our data is trusted, and our infrastructure scales with predictable growth.

This is a hands‑on, high‑impact role for someone who enjoys building, optimizing, and solving complex technical challenges in a fast‑moving environment.

This is a full‑time, hybrid position based out of our Austin, TX office. Our hybrid work model offers a blend of remote flexibility and in‑person collaboration, including two days in the office each week to connect and build as a team.

Technologies You’ll Use

Marketo, Salesforce, Demandbase, Drift/Chat, Bizible, LeanData, Looker, and related enrichment and AI tools.

What You’ll Do

• Own and evolve the end‑to‑end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross‑system alignment
• Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers
• Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases
• Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed‑to‑lead and pipeline velocity
• Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels
• Build and maintain attribution, experimentation, and reporting frameworks that deliver actionable insights from first touch through revenue
• Establish strong data governance and observability practices, proactively identifying and resolving system issues to increase reliability and stakeholder trust
• Translate marketing and GTM requirements into scalable technical solutions that balance speed, flexibility, and long‑term maintainability
• Evaluate, implement, and optimize marketing technologies as our go‑to‑market strategy evolves
• Create documentation, enablement resources, and governance frameworks that improve adoption and reduce operational friction

Skills We’re Looking For

• 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high‑growth environments
• Deep hands‑on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce
• Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows
• Hands‑on experience with modern analytics and transformation tools such as Looker, Hex, Fivetran, Census
• Strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices
• Proficiency in API integrations, tagging strategies, and data validation workflows preferred
• Strong problem‑solving skills with the ability to balance strategic thinking and tactical execution
• Clear communicator who can translate technical concepts into business impact and influence cross‑functional stakeholders
• Ability to prioritize effectively in evolving environments while building scalable, repeatable processes

Bonus Skills

• Experience with Marketo Measure (Bizible), LeanData, Demandbase, Outreach, and enrichment providers (Clearbit, ZoomInfo, or Common Room)
• Experience supporting paid media tracking and tag management across platforms such as Google Ads and DSPs
• Experience implementing AI‑enabled tooling or internal automation programs
• Proficiency in Python and experience building and maintaining production‑grade data pipelines

Perks and Benefits

• 100% employer‑paid medical insurance*
• Generous paid time‑off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team‑building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents

*May vary by country and worker type - please reach out to your recruiter for more information

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.