Senior Marketing Manager, Media (Oncology | LVL)

BioSpace; Washington (District of Columbia); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive benefits

Retirement plan

Flexible work model

Job summary

Amgen seeks a skilled professional to support planning, execution, and optimization of U.S. commercial media across Oncology and LVL portfolios. You will coordinate campaigns with agencies, ensure compliance, and drive performance through analytics and reporting.

Travel up to 20% domestically; collaborate with Brand, Medical, Legal, Regulatory, Analytics, and Technology teams to enable data-driven decisions and innovative media strategies that align with business goals.

Qualifications

• Doctorate degree and 2 years of HCP and DTC marketing/media experience
• Masters degree and 4 years of HCP and DTC marketing/media experience
• Bachelors degree and 6 years of HCP and DTC marketing/media experience
• Associates degree and 10 years of HCP and DTC marketing/media experience
• High school diploma / GED and 12 years of HCP and DTC marketing/media experience

Responsibilities

• Support the planning, execution, and optimization of U.S. commercial media initiatives across Oncology and LVL portfolios
• Coordinate campaign activation, measurement implementation, reporting, and optimization efforts
• Partner with agencies and cross-functional teams to ensure timely launches and compliant campaigns
• Contribute to campaign reporting, insights, and performance reviews
• Help implement media measurement frameworks and data-driven recommendations
• Maintain enterprise media processes for consistency and data quality
• Collaborate with Brand, Medical, Legal, Regulatory, Analytics, and Technology teams
• Support pilot programs and test-and-learn initiatives
• Assist in managing agency deliverables and timelines
• Ensure all media activities comply with regulatory, privacy, security, and pharma marketing requirements

Skills

Paid media

Media planning

Campaign activation

Analytics

Agency collaboration

Cross-functional collaboration

Regulatory compliance

Education

Doctorate degree

Masters degree

Bachelor's degree

Associates degree

High school diploma

Job description

Join Amgens Mission of Serving Patients

This is a remote position with approximately 20% travel to Thousand Oaks, CA

At Amgen, if you feel like youre part of something bigger, its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.

Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What you will do

In this role, you will support the planning, execution, and optimization of Amgen's U.S. commercial media initiatives across the Oncology and LVL portfolios. Working closely with internal stakeholders, agency partners, analytics teams, and senior media leaders, you will help execute integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences.

You will develop a strong understanding of the media ecosystem and how channels work together across the customer journey to support brand objectives. The role will focus on media execution, campaign coordination, operational excellence, and performance monitoring while ensuring campaigns are delivered accurately and compliantly.

You will partner with agencies and cross-functional teams to support campaign activation, measurement implementation, reporting, and optimization efforts. This role provides an opportunity to build expertise in pharmaceutical media while contributing to innovation, operational excellence, and commercial impact across the Oncology and LVL business unit

Responsibilities Include

• Support the execution of integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for HCP and DTC audiences.
• Assist in translating brand objectives into media tactics and activation plans that align with commercial goals.
• Coordinate day-to-day media execution activities, including campaign setup, trafficking, tagging, tracking, and quality assurance.
• Work with agency partners to ensure campaigns launch on time, are optimized appropriately, and meet established performance expectations.
• Support campaign reporting and performance reviews by compiling insights, identifying trends, and escalating optimization opportunities.
• Help implement media measurement frameworks and tracking standards in partnership with Analytics, Technology, and agency teams.
• Apply enterprise media processes, platforms, and operational standards to ensure consistency, compliance, and data quality.
• Collaborate with Brand, Medical, Legal, Regulatory, Analytics, and Technology teams to support compliant media execution.
• Maintain awareness of media industry trends, platform capabilities, and emerging opportunities relevant to pharmaceutical marketing.
• Support pilot programs and test-and-learn initiatives by helping coordinate execution, gathering results, and documenting key learnings.
• Contribute to continuous process improvements that enhance campaign effectiveness, operational efficiency, and reporting consistency.
• Assist in managing agency deliverables, timelines, and status updates across assigned brands and campaigns.
• Ensure all media activities comply with regulatory, privacy, security, and pharmaceutical marketing requirements.

Travel: Up to 20% domestic travel annually to support agency, partner, and internal business meetings.

Basic Qualifications

• Doctorate degree and 2 years of HCP and DTC marketing/media experience
• Masters degree and 4 years of HCP and DTC marketing/media experience
• Bachelors degree and 6 years of HCP and DTC marketing/media experience
• Associates degree and 10 years of HCP and DTC marketing/media experience
• High school diploma / GED and 12 years of HCP and DTC marketing/media experience

Preferred Qualifications

• 4+ years of experience in paid media, marketing, or advertising with exposure to media planning, activation, execution, and performance measurement.
• Working knowledge of audience targeting and segmentation (HCP and DTC), media planning, customer journey activation, and campaign optimization.
• Experience supporting integrated media campaigns across traditional and digital channels, including Video, TV, Search, Programmatic, Social, and Point of Care.
• Strong understanding of media measurement, reporting, and performance analytics, with the ability to translate data into actionable recommendations.
• Experience partnering with media agencies and external vendors to support campaign planning, activation, and reporting.
• Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders simultaneously.
• Effective collaborator with experience working across cross-functional teams, including Brand, Analytics, Technology, Medical, Legal, and Agency partners.
• Strong communication and presentation skills, with the ability to clearly convey media insights and recommendations to stakeholders.
• Ability to simplify complex information and contribute to informed business decisions through clear, data-driven storytelling.
• Demonstrated curiosity and willingness to learn emerging media platforms, technologies, and industry best practices.
• Proven ability to identify process improvements and support operational excellence in a fast-paced environment.
• Adaptable and comfortable navigating change while maintaining strong attention to detail and execution quality.
• Preferred experience working within a media agency, pharmaceutical company, healthcare organization, or related industry.

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In Addition To The Base Salary, Amgen Offers a Total Rewards Plan, Based On Eligibility, Comprising Of Health And Welfare Plans For Staff And Eligible Dependents, Financial Plans With Opportunities To Save Towards Retirement Or Other Goals, Work/life Balance, And Career Development Opportunities That May Include

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.