Senior Marketing Manager - Media & E-commerce

LifeStyles Healthcare; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

LifeStyles Healthcare is seeking a Senior Marketing Manager to lead marketing strategies for its North America brand portfolio, including SKYN® and LifeStyles®. This hybrid role in New York City involves driving brand engagement through integrated media, PR, and e-commerce.

The ideal candidate will have over 7 years of marketing experience, especially in consumer goods and health, showcasing strong analytical and creative abilities. LifeStyles celebrates diversity and offers an inclusive work environment.

Qualifications

• 7+ years of consumer goods, consumer health, or related marketing experience.
• Strong experience managing integrated media and e-commerce platforms.
• Excellent writing, editing, and communication skills.

Responsibilities

• Lead development of consumer engagement strategies.
• Manage media budgets and optimize performance.
• Drive e-commerce growth across various channels.

Skills

Media planning

E-commerce growth

Integrated marketing strategies

Quantitative analysis

Agency management

Education

7+ years of marketing experience

Tools

Microsoft Office

Google Analytics

Advertising platforms

Shopify

Job description

Position Reports to: Head of Marketing and Innovation, North America

Location: New York City - Hybrid (3 days in office)

Department: Marketing

About the Role

We are seeking an experienced Senior Marketing Manager to accelerate growth for our North America brand portfolio, including SKYN® and LifeStyles®, through integrated media, e-commerce, PR, creator, affiliate, and owned-channel strategies.

LifeStyles is a global leader in the sexual wellness sector, with a broad portfolio of condoms, personal lubricants, devices, and other products sold in more than 60 countries. We are on a mission to redefine the category, challenge conventions, and foster human connection and shared pleasure.

Key Responsibilities

• Lead the development and execution of full-funnel consumer engagement strategies that build awareness, consideration, trial, conversion, and loyalty across the North America portfolio.
• Translate consumer insights, brand priorities, and commercial objectives into integrated campaigns that deliver measurable results across digital, social, e-commerce, retail, and traditional channels.

Media Planning and Execution

• Own paid, owned, and earned media planning and execution across digital, social, Amazon, retail media, and emerging platforms.
• Manage media budgets, optimize investment across upper-funnel awareness, mid-funnel engagement, and lower-funnel performance marketing, and partner with agencies to improve efficiency and effectiveness.

E-Commerce - Amazon and Retailer.com

• Drive e-commerce growth by improving the quality, consistency, and conversion power of brand and product content across Amazon and retailer.com channels.
• Optimize enhanced brand content, product titles, descriptions, imagery, search terms, and ratings/reviews support, to improve conversion and brand experience.
• Plan, execute, and optimize tailored media placements and marketing programs using real-time performance data and retailer insights.
• Apply learnings from Amazon to strengthen best practices across the broader e-commerce ecosystem.

PR, Creator, and Affiliate Marketing

• Develop and manage an integrated PR, creator, influencer, and affiliate strategy that expands brand reach, strengthens credibility, and drives measurable traffic and conversion.
• Partner with agencies and platforms to build press moments, creator briefs, seeding programs, affiliate partnerships, and performance reporting; ensure programs are brand-safe, culturally relevant, compliant, and optimized against engagement, conversion, ROAS, and ROI goals.

Owned Channels - Website and Social Handles

• Lead content planning, optimization, and user-experience improvements across owned digital channels.
• Partner with internal teams and external agencies on website maintenance, new development, social content, and digital projects that strengthen brand engagement and support conversion.
• Collaborate with internal and external creative teams to deliver compelling, consumer-focused content tailored by platform, funnel stage, and audience need.
• Ensure content is consistent with brand positioning, compliant with category requirements, and optimized for engagement and performance.

Agency and Vendor Management

• Lead day-to-day partnerships with media, social, e-commerce, creative, PR, creator, and affiliate agencies. Set clear briefs, timelines, deliverables, KPIs, and accountability mechanisms to ensure high-quality execution and continuous improvement.

Measurement and Optimization

• Establish clear KPIs and reporting across full-funnel media, e-commerce, social, PR, creator, and affiliate programs. Monitor performance, optimize ROAS and ROI, synthesize insights, and translate data into actionable recommendations for the business.

Ideal Candidate

• 7+ years of consumer goods, consumer health, beauty, personal care, or related marketing experience, ideally with a combination of corporate and agency-side exposure.
• Strong experience managing integrated media across digital, social, retail media, Amazon, and other performance-oriented platforms.
• Demonstrated experience with PR, creator/influencer content, affiliate marketing, and agency management.
• Deep understanding of e-commerce content, retail media, conversion optimization, and the consumer path to purchase.
• Advanced quantitative analysis skills, with the ability to interpret performance data, identify insights, and make clear business recommendations.
• Excellent writing, editing, presentation, and cross-functional communication skills.
• Highly organized self-starter who can manage multiple agencies, workstreams, deadlines, and stakeholders in a fast-moving environment.
• Proficiency with AI tools and agents, Microsoft Office, Amazon Vendor, advertising platforms, Shopify, and analytics/reporting tools such as Google Analytics, Meta Business Suite, Blackbird, Acorn-i, and Criteo.

About the Company

LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia.

Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries.

The LifeStyles family of brands includes the #1 global non-latex condom brand, SKYN®, Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products, under its local heroes such as Mates®, LifeStyles®, Manix®, Unimil®, and Blowtex® and Control. The brands values are centered around sex positivity, pleasure, confidence and inclusivity.

Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally.

LifeStyles Healthcare was created on September 1, 2017, when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.

As of December 1, 2022, Lifestyles is owned by Linden Capital Partners, a Chicago-based private equity firm focused on the healthcare industry.

This is an exciting time to join us. We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.

LifeStyles Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are empowered professionals, and we are committed to creating a team of the world’s “best of the best.” Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged. We have a focus on safety and teamwork - and we want you to join us! If you\'re looking for a daring opportunity to build brands in this booming & thrilling category, then let\'s talk.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Discover more about us at: https://www.linkedin.com/company/lifestyles-healthcare/.

Curious to know what does every day look like at LifeStyles?

Find out by looking at employee testimonials: https://lifestylesglobal.com/careers

Due to the high number of applications, we would like to inform you that only selected candidates will be contacted.