Senior Marketing Manager Hematology

BioSpace; Amsterdam (VA); Hybrid; USD 81,000 - 136,000; Full time

Benefits offered by this job

Annual bonuses or other incentive_plаn

Equity awards

401(k) company match

Health and wellness programs

Paid time off

Job summary

Regeneron is seeking a Senior Marketing Manager Hematology Marketing Europe to own launch and brand strategy across Austria, Switzerland and the Nordics. You will drive key asset launches, guide messaging, and collaborate with Medical Affairs and cross-functional teams to implement market strategies and stakeholder plans.

You will adapt global campaigns for local markets, manage budgets, and partner with external agencies and commercial teams to optimize performance and compliance across

Qualifications

• Bachelor's degree in Business, Science or related field; 8-10+ years in biotech/pharma brand marketing.
• Significant oncology/hematology expertise with launches of specialty medicines.
• Experience delivering brand strategies across multiple markets, managing budgets, agencies and external partners.
• Experience in Multiple Myeloma, Follicular Lymphoma or Diffuse Large B-Cell Lymphoma; exposure to multiple European markets; language skills advantageous.

Responsibilities

• Lead development and execution of hematology brand plans across Austria, Switzerland and the Nordics.
• Drive the launch of two hematology assets across six geographies.
• Analyze market dynamics, identify growth opportunities and risks, and develop differentiated messaging.
• Partner with Medical Affairs and cross-functional teams to develop market strategies, promotional activities and stakeholder engagement plans.
• Adapt global campaigns for local field and digital use; promote consistency and best-practice sharing across markets.
• Collaborate with Commercial Operations, Sales and external partners to implement field plans and customer engagement initiatives.
• Manage promotional budgets, recommend investment priorities and monitor spending.
• Build strong partnerships, gather customer insights and maintain high standards of compliance and ethics.

Skills

Hematology brand marketing

Brand strategy

Cross-functional collaboration

Market launch experience

Education

Bachelor's degree in Business, Science or related field

Job description

Build Our Future Together

At Regeneron, we use science and innovation to develop life-changing medicines for people with serious diseases. We are seeking a Senior Marketing Manager Hematology Marketing Europe to join our Hematology International marketing team, supporting Austria, Switzerland and the Nordics. In this role, you will own the launch of key hematology assets, drive brand strategy and execution across multiple European markets, and collaborate with cross-functional and cross-regional stakeholders. This position offers the opportunity to contribute to a science-driven organization passionate about improving outcomes for patients worldwide.

When & Where

Location: Netherlands

Work model: Hybrid

Discover Your Role

• Lead the development and execution of hematology brand plans across Austria, Switzerland and the Nordics, aligning local priorities with global strategy.
• Drive the launch of two hematology assets across six geographies, ensuring effective execution in competitive markets.
• Analyze market dynamics, identify growth opportunities and risks, and develop differentiated messaging and action plans to support brand performance.
• Partner with Medical Affairs and cross-functional teams to develop and implement market strategies, promotional activities and stakeholder engagement plans.
• Adapt global campaigns and materials for local field and digital use while promoting consistency and best-practice sharing across markets.
• Collaborate with Commercial Operations, Sales and external partners to implement field plans, communications, cycle meetings and customer engagement initiatives.
• Manage promotional budgets, recommend investment priorities and monitor spending to support business objectives.
• Build strong partnerships, gather customer insights and maintain high standards of compliance and ethical conduct.

This Role Requires

• Bachelors degree in Business, Science or a related field, with 8-10+ years of biotech or pharmaceutical brand marketing experience.
• Significant oncology and/or hematology expertise, including successful launches of specialty medicines in competitive environments.
• Experience developing and delivering brand strategies across multiple markets, managing budgets, agencies and external partners.
• Experience in Multiple Myeloma, Follicular Lymphoma or Diffuse Large B-Cell Lymphoma, exposure to multiple European markets, and additional European language skills are advantageous.

We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits. Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.

If you have any questions, please speak with your recruiter.

Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed onsite. Please speak with your recruiter and hiring manager for more information about onsite expectations for your role and location.

For jobs in Canada: this posting is for an existing position.

Salary Range (annually)

81,375.00 - 135,625.00

Benefits

• Annual bonuses or other incentive plans
• Equity awards
• Pension or retirement benefits
• 401(k) company match
• Health and wellness programs
• Fitness centers
• Insurance benefits (e.g. medical, dental, vision, life and disability)
• Paid time off
• Family support benefits