Senior Marketing Manager

InvestCloud, Inc.; New York (NY); On-site; USD 125,000 - 180,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead innovative marketing initiatives that captivate audiences and drive engagement. This role offers the chance to own campaigns from inception to execution, collaborate with cross-functional teams, and translate complex technology into compelling narratives. Join a dynamic environment where your strategic thinking and execution skills will directly impact business results. If you are a self-starter with a passion for marketing and a track record of success, this is the opportunity for you.

Qualifications

• 7+ years of B2B marketing experience, preferably in tech or financial services.
• Strong expertise in multi-channel marketing including digital and content.

Responsibilities

• Own marketing campaigns from strategy to execution and optimization.
• Develop multi-channel marketing initiatives to drive brand awareness.

Skills

B2B Marketing

Multi-channel Marketing

Campaign Creation

Content Marketing

Digital Marketing

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Job description

IC Office US New York
810 7th Avenue
Floor 24
New York, NY 10019, USA

IC Office US New York
810 7th Avenue
Floor 24
New York, NY 10019, USA

As a Senior Marketing Manager, you won’t just execute marketing—you’ll own it. From strategy to execution, this is your opportunity to lead, shape, and drive marketing initiatives that make a difference.

You’ll work closely with sales teams, product managers, and senior leadership to create and execute full-funnel campaigns, build out key messaging, and position our brand in a way that captivates and converts. We want a self-starter who can take ideas and turn them into marketing engines that generate demand, engagement, and results.

What You’ll Do?

• Own marketing campaigns from start to finish—strategy, execution, optimization, and reporting.
• Develop and launch compelling, multi-channel marketing initiatives that drive brand awareness and generate leads.
• Craft clear, compelling messaging and positioning that resonates with our audiences and differentiates us in the market.
• Translate complex technology into powerful stories that showcase our value.
• Work cross-functionally with sales and product teams to align marketing with business objectives.
• Develop foundational marketing resources, including sales enablement materials, case studies, and thought leadership content.
• Stay on top of marketing trends and innovations, bringing fresh ideas and cutting-edge techniques to our strategy.
• Own key marketing metrics, tracking and optimizing campaign performance to ensure measurable success.

Who You Are:

• A true marketer at heart - you live and breathe marketing, love crafting campaigns, and thrive on driving engagement.
• A strategic thinker with an execution mindset - you know how to build a marketing strategy and make it happen.
• A storyteller - you can take a product, a brand, or an idea and turn it into a compelling message.
• A collaborator - you love working with sales, product, and leadership to align marketing efforts.
• A data-driven optimizer - you measure, analyze, and refine to maximize impact.
• A self-starter - you don’t wait for direction; you take initiative and make things happen.
• A fast-paced executor - you thrive in dynamic environments and can manage multiple initiatives at once.

What You Bring:

• 7+ years of B2B marketing experience, preferably in tech, SaaS, or financial services.
• Strong expertise in multi-channel marketing, including digital, content, events, email, paid, and social.
• Proven success in campaign creation, execution, and optimization.
• Experience turning complex products into compelling, easy-to-understand messaging.
• Track record of driving measurable business results through marketing.
• Familiarity with wealth management technology is a plus but not required.

About InvestCloud

InvestCloud, a global leader in wealth technology, aspires to enable a smarter financial future. Driving the digital transformation of the wealth management industry, the company serves a broad array of clients globally, including Wealth and Asset Managers, Wirehouses, Banks, RIAs, and Insurers. In terms of scale, the company’s clients represent more than 40 percent of the $132 trillion of total assets globally. As a leader in delivering personalization and scale across advisory programs, including unified managed accounts (UMA) and separately managed accounts (SMA), the company is committed to the success of its clients. By equipping and enabling advisors and their clients with connected technology, enhanced intelligence, and inspired experiences, InvestCloud delivers leading digital wealth management and financial planning solutions, complemented by a dynamic data warehouse, which scale across the complete wealth continuum. In 2024, InvestCloud was named CNBC World’s Top Fintech Company, a proof point of the company’s commitment to innovation and client success. Headquartered in the United States, InvestCloud serves clients around the world. For more information, visit InvestCloud.com .

Our Values

• Client Connected
• Human Centered
• Respect + Integrity

The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on the applicant’s geographic location. Salary range: $125,000 - $180,000

Invest Cloud is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.