Senior Marketing Manager

Randy's Donuts; Los Angeles (CA); Sur place; USD 75 000 - 100 000; Plein temps

Résumé du poste

Randy's Donuts in Los Angeles, CA is seeking a Senior Marketing Manager to lead brand campaigns and franchise marketing initiatives. You will collaborate with the Vice President of Marketing to ensure timely, accurate, and impactful executions across national and regional programs.

The role involves coordinating agencies, vendors and franchisees, managing marketing calendars, and driving local store activation while maintaining brand consistency across all channels.

Qualifications

• Four or more years of marketing experience, preferably with a restaurant, QSR, food and beverage, retail, hospitality or multi-location consumer brand.
• Demonstrated project-management skills and the ability to manage multiple priorities and deadlines.
• Experience executing digital and traditional campaigns and coordinating creative, social media, digital or public relations agencies.
• Clear written and verbal communication skills with close attention to detail and accuracy.

Responsabilités

• Coordinate national and regional campaigns across stores, social media, email, SMS, digital menu boards, websites and online ordering.
• Coordinate Operations, Culinary, IT and agency teams to prepare campaigns for launch.
• Verify promotional offers, dates, pricing, creative and messaging across all channels.
• Resolve execution issues, communicate next steps, maintain schedules and organize campaign results.
• Coordinate day-to-day projects with digital, social media and public relations agencies and prepare briefs and provide approved campaign information, photography, product details and creative assets.
• Track deliverables, deadlines, revisions and approvals; review materials for accuracy, quality and brand consistency.
• Manage franchise marketing spend, campaign participation, including approved materials, instructions and local resources.
• Support community events, fundraisers and local traffic-driving programs.
• Manage new-store marketing timelines and checklists under the direction of the Vice President of Marketing and opening-day logistics.
• Work with franchisees, Operations, agencies and vendors to keep openings on schedule and document results and key learnings.
• Execute brand collaborations and partnerships led by the Vice President of Marketing, coordinating approved assets, product needs, deadlines and activation details.
• Coordinate photo shoots, media visits, store events and community activations.
• Manage the production, shipping and installation of marketing materials.
• Maintain creative files, photography, approved brand assets and promotional-material inventory.
• Maintain the master marketing calendar and project tracker, and communicate project status, deadlines and required actions.
• Collect campaign reporting and prepare recaps and leadership presentations.
• Track marketing expenses, invoices and production costs.
• Monitor competitor activity and relevant QSR marketing trends.

Connaissances

Marketing experience

Project management

Campaign execution

Communication skills

Microsoft Office/PM tools

Travel readiness

Outils

Adobe Creative Suite

Canva

Description du poste

Salary Range: $75,000 - $100,000 Annually

Reports to: Vice President of Marketing

Employment: Full Time

About Randy's Donuts

Founded in Southern California in 1952, Randy’s Donuts is one of the world’s most recognized donut

brands, known for its iconic giant rooftop donut. With more than 60 domestic and international locations open or in development, the brand continues to expand.

We are seeking a Senior Marketing Manager to help bring Randy’s brand to life through consistent,

effective execution across every customer touchpoint.

The Opportunity

The Senior Marketing Manager will work closely with the Vice President of Marketing to execute brand

campaigns, local store marketing programs, new-store openings and franchise marketing initiatives.

This hands-on role coordinates agencies, franchisees, vendors and internal teams to deliver campaigns accurately, consistently and on time.

The Vice President of Marketing leads brand strategy, agency strategy, major partnerships, national

campaign direction and executive communication. The Marketing Manager translates that direction into effective execution and may make decisions related to schedules, channels, vendors, creative details, asset selection, local marketing and production priorities.

What This Role Does

Campaign Execution

• Manage timelines and deliverables for national and regional campaigns across stores, social media, email, SMS, digital menu boards, websites and online ordering.
• Coordinate Operations, Culinary, IT and agency teams to prepare campaigns for launch.
• Verify promotional offers, dates, pricing, creative and messaging across all channels.
• Resolve execution issues, communicate next steps, maintain schedules and organize campaign results.

Agency and Creative Coordination

• Coordinate day-to-day projects with digital, social media and public relations agencies and
• Prepare briefs and provide approved campaign information, photography, product details and creative
• assets.
• Track deliverables, deadlines, revisions and approvals; review materials for accuracy, quality and
• brand consistency.

Franchise and Local Store Marketing

• Manage & track franchise marketing spend, campaign participation, including approved materials,
• instructions and local resources.
• Support community events, fundraisers and local traffic-driving programs.
• Manage new-store marketing timelines and checklists under the direction of the Vice President of
• Marketing.
• and opening-day logistics.
• Work with franchisees, Operations, agencies and vendors to keep openings on schedule and
• document results and key learnings.

Partnerships Events and Production

• Execute brand collaborations and partnerships led by the Vice President of Marketing, coordinating approved assets, product needs, deadlines and activation details.
• Coordinate photo shoots, media visits, store events and community activations.
• Manage the production, shipping and installation of marketing materials.
• Maintain creative files, photography, approved brand assets and promotional-material inventory.

Reporting and Organization

• Maintain the master marketing calendar and project tracker, and communicate project status, deadlines and required actions.
• Collect campaign reporting and prepare recaps and leadership presentations.
• Track marketing expenses, invoices and production costs.
• Monitor competitor activity and relevant QSR marketing trends.

What You Will Bring

• Four or more years of marketing experience, preferably with a restaurant, QSR, food and beverage, retail, hospitality or multi-location consumer brand.
• Demonstrated project-management skills and the ability to manage multiple priorities and deadlines.
• Experience executing digital and traditional campaigns and coordinating creative, social media, digital or public relations agencies.
• Clear written and verbal communication skills with close attention to detail and accuracy.
• Consistent problem-solving, follow-through and independent judgment, including knowing when approval is required.
• Proficiency with Microsoft Office and project-management platforms.
• Ability to travel to store openings, events, photo shoots and other brand activations as needed.

Additional Skills That Are A Plus

• Franchise marketing, local store marketing or new-store-opening experience.
• Working knowledge of graphic design principles and experience with Adobe Creative Suite or Canva.
• Familiarity with restaurant ordering, loyalty, email and SMS platforms.
• Experience coordinating tradeshows and community events.

What Success Looks Like

• Campaigns, promotions and new-store openings launch accurately and on time.
• Agencies, franchisees and vendors receive clear directions, decisions and follow-up.
• Brand materials remain consistent across locations and channels.
• Marketing projects advance with appropriate independence and timely escalation.