Senior Marketing Manager

International Flavors and Fragrances; Kansas; Hybrid; USD 125,000 - 130,000; Full time

Job summary

International Flavors & Fragrances (IFF) is seeking a senior regional marketer to drive growth strategies for North America in the bakery and confectionery space. You will partner with Sales, Applications, Innovation, and cross-functional teams to develop value propositions, create customer-facing assets, and lead campaigns from concept through launch.

The role requires 7-10 years in B2B marketing within food ingredients or CPG, strong analytics, and travel up to 30%.

Qualifications

• Bachelor's degree in Marketing, Business, Food Science, or related field.
• 7-10 years of experience in B2B marketing, preferably in the food ingredients or CPG industry.
• Deep understanding of Bakery and Bars & Confectionery categories.
• Strong analytical capabilities and project management experience.

Responsibilities

• Drive regional marketing strategies and growth initiatives across North America, supporting business objectives and category expansion.
• Partner closely with Sales, Applications, Innovation, and cross-functional teams.
• Develop compelling value propositions, customer-facing presentations, one-pagers, and other marketing assets.
• Drive and execute regional growth initiatives from concept through launch.

Skills

B2B marketing

Marketing analytics

Stakeholder management

Salesforce

Education

Bachelor's degree in Marketing, Business, Food Science, or related field

Tools

Salesforce

Mintel

Nielsen

Showpad

Bynder

Job description

Job Summary

Are you passionate about shaping growth strategies and turning market insights into impactful customer solutions across the food industry?

IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products.

Food Ingredients: Innovating improved nutritional profiles, better taste and texture, and greater cost efficiency to meet the needs of global food and beverage manufacturers.

The role is based in New Century, KS. This role will be a hybrid role with the expectation to be on-site 3 days a week. Be part of a strategic, customer-focused, collaborative team where together we can achieve greatness and make a real impact.

Where You'll Make a Difference

• Drive regional marketing strategies and growth initiatives across North America, supporting business objectives and category expansion.
• Partner closely with Sales, Applications, Innovation, and other cross-functional teams.
• Develop compelling value propositions, customer-facing presentations, one-pagers, and other marketing assets to support new initiatives.
• Drive and execute regional growth initiatives from concept through launch.

• Collaborate cross-functionally to ensure timely delivery of marketing materials and campaign execution
• Analyze market trends, customer needs, competitive activity, and industry data to identify growth opportunities.
• Develop compelling value propositions and marketing assets.
• Lead strategic customer engagements and presentations.
• Serve as a category expert for Bakery and Bars & Confectionery.
• Translate insights into actionable marketing strategies.
• Manage regional content platforms including Showpad.
• Utilize Salesforce CRM tools to track marketing activities.

What Makes You the Right Fit

• Bachelor's degree in Marketing, Business, Food Science, or related field.
• 7-10 years of experience in B2B marketing, preferably in the food ingredients or CPG industry.
• Deep understanding of Bakery and Bars & Confectionery categories.
• Strong analytical capabilities and project management experience
• Excellent communication and stakeholder management skills.
• Experience with Salesforce CRM and market research tools.
• Ability to travel up to 30%.

How Would You Stand Out?

• MBA or other advanced business degree.
• Strong experience with Mintel, Nielsen, Showpad, Salesforce (SFDC), and digital asset management tools like Bynder.
• Experience in other food and beverage categories in addition to bakery is a plus

Why Choose Us?

• Competitive Benefits:Competitive compensation, annual incentive opportunities, and comprehensive health and wellness programs.Our benefit package includes medical, dental, vision, 401(k), vacation, holidays, 16 weeks paid parental leave, and an annual bonus plan.
• Diversity & Inclusion:IFF has been recognized previously in the US on the Disability Equality Index - Best Place to Work for Disability Inclusion
• Innovation:Gain exposure to cutting-edge technologies and trailblazing advancements in food ingredients solutions and protection. Meaningful work helping advance solutions for the food ingredients industry.
• Global Collaboration:Be part of a global organization that values innovation, creativity, and collaborating amongst our diverse, cross-functional teams. Clear opportunities for career advancement in the Marketing organization of a growing business.
• Sustainability:Contribute to solutions that support a safer, healthier, and more sustainable world. IFF was recognized on the Forbes Net Zero Leaders 2026 list within the chemicals/materials sector.

The salary range for this position is $125,000-$130,000 base salary, depending on candidate experience and relevancy to the position and other factors determined by the hiring team in their decision.

For your awareness, IFF has announced its intention to sell its Food Ingredients Business to CVC Capital Partners. The sale is currently expected to close in the first half of 2027, pending regulatory approvals and other customary closing conditions.The Food Ingredient business unit will remain part of IFF until close and, at such time, will transition to CVC Capital Partners. By applying for this position, candidates acknowledge awareness that the role is part of the Food Ingredient business unit and has beenidentifiedto transition to CVC Capital Partners.

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more