Senior Marketing Manager

LIV Development LLC; Birmingham (AL); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401k with company match

Generous PTO and holidays

Job summary

LIV Development, headquartered in Birmingham, AL, seeks a Senior Marketing Manager to lead property marketing across its multifamily portfolio and support corporate marketing initiatives. You will direct third-party management partners to maintain brand standards, drive leasing performance, and align marketing with business objectives.

You will oversee digital marketing, creative asset production, and performance analysis, ensuring consistency and quality across communities while collaborating

Qualifications

• Bachelor’s degree required; advanced degree a plus.
• 7+ years of progressive marketing experience, preferably in multifamily real estate or related sectors.
• Experience leading multi-property or portfolio-level marketing initiatives and campaigns.

Responsibilities

• Translate marketing strategy into integrated property-level campaigns to drive leasing performance and brand integrity.
• Lead day-to-day execution with third-party property management partners; ensure on-time, on-budget delivery.
• Oversee digital marketing initiatives: SEO, paid media, email, social, and online listings to maximize lead generation and occupancy.
• Collaborate with internal and external partners to produce marketing assets (signage, photography, videography, virtual tours, collateral).
• Monitor performance with metrics (cost per lead, lead-to-lease, website traffic, occupancy) and optimize accordingly.

Skills

Marketing strategy

Multi-property marketing

Digital marketing

Vendor management

Team leadership

Analytics

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Google Analytics

HubSpot

Adobe Creative Suite

Job description

LIV Development is seeking a Senior Marketing Manager to lead the execution of property marketing initiatives across its multifamily portfolio while supporting key corporate marketing and communications initiatives.

Reporting to the Assistant Vice President of Marketing & Communications, the Senior Marketing Manager serves as the day-to-day leader of property marketing, translating the company’s marketing strategy into integrated, property-level campaigns that drive leasing performance and ensure consistent execution.

As LIV Development’s central point of accountability for property marketing execution, this role provides direction and oversight to its third-party property management partners, ensuring every community executes marketing initiatives consistently, upholds brand standards, and supports business objectives.

This role exists to ensure every community executes marketing initiatives with consistency, quality, and brand integrity, driving leasing performance while advancing LIV Development’s business objectives.

Marketing Execution & Brand Stewardship

• Translate LIV Development’s marketing strategy into integrated property-level marketing campaigns, leading day-to-day execution to ensure initiatives are delivered on time, on budget, and aligned with leasing objectives, occupancy goals, and corporate priorities.
• Serve as LIV Development’s primary partner to vendors and third-party property management marketing teams, providing direction, oversight, and approvals to ensure marketing initiatives are executed consistently, uphold brand standards, and support business objectives.
• Partner closely with LIV’s Property Operations and Asset Management team and on-site teams to align marketing initiatives with leasing goals and operational priorities.
• Collaborate with both internal and external partners to develop and deploy marketing campaigns, resident engagement initiatives, and creative assets, including signage, photography, videography, virtual tours, and collateral.
• Establish and maintain quality control by reviewing and approving all property marketing materials and campaign deliverables to ensure consistency, accuracy, and alignment with brand standards prior to deployment.
• Coordinate marketing support for new developments, lease-ups, repositioning initiatives, and other special projects as assigned.
• Support LIV Development’s corporate marketing and communications initiatives, including corporate campaigns, brand initiatives, and other strategic projects.

Digital Marketing & Performance Optimization

• Oversee and optimize digital marketing initiatives, including community websites, search engine optimization (SEO), paid media, online listings, email marketing, and social media, to maximize lead generation, resident engagement, leasing performance, and online visibility.
• Partner with the property management marketing teams and on-site teams to strengthen online reputation management, implement review management best practices, and enhance the resident experience across digital channels.
• Evaluate digital marketing performance and recommend improvements that increase campaign effectiveness and marketing return on investment.
• Monitor marketing performance using key metrics such as cost per lead, lead-to-lease conversion, website traffic, occupancy trends, and return on marketing investment.
• Analyze campaign performance, competitive market conditions, and consumer insights to develop actionable recommendations that optimize marketing performance, strengthen market positioning, and support business objectives.

Innovation & Professional Development

• Stay current on multifamily marketing trends, digital platforms, and emerging technologies, recommending new tools, technologies, and best practices that improve marketing execution and operational efficiency.
• Represent LIV Development at professional development opportunities, industry conferences, and networking events.

Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field required; advanced degree is a plus.
• 7+ years of progressive marketing experience, with a strong preference for multifamily real estate, new development, lease-up, hospitality, or other customer-focused real estate sectors.
• Proven experience leading multi-property or portfolio-level marketing initiatives and managing integrated marketing campaigns that drive measurable business results.
• Experience collaborating with and providing direction to third-party property management teams, agencies, and external vendors while maintaining accountability for marketing execution and brand standards.
• Strong understanding of digital marketing, including website management, SEO, paid media, social media, email marketing, online reputation management, and marketing analytics.
• Demonstrated ability to interpret marketing performance data and translate insights into actionable recommendations that improve campaign effectiveness and return on investment.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities, budgets, timelines, and stakeholders in a fast‑paced environment.
• Outstanding written and verbal communication skills, with the ability to develop compelling marketing content and communicate effectively with cross‑functional teams, vendors, and senior leadership.
• Highly collaborative relationship builder with the ability to influence cross‑functional teams and external partners without direct authority.
• Meticulous attention to detail and a strong commitment to quality, consistency, and brand stewardship.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, along with marketing analytics platforms such as Google Analytics, HubSpot, or similar tools.
• Experience with CRM, property management, or multifamily marketing platforms is preferred.
• Familiarity with Adobe Creative Suite or other creative tools is a plus but not required.
• Willingness to travel periodically for site visits, vendor coordination, and industry events.

Due to the highly collaborative nature of our work, this position is an in‑office position based in our Birmingham, AL headquarters. The role requires occasional travel to portfolio properties. LIV fosters a dynamic and supportive work environment, with opportunities for professional growth, team‑building activities, and community involvement.

About LIV Development

LIV Development is a leading multifamily developer dedicated to creating vibrant communities across the United States. Through meticulous site selection, strategic acquisitions, innovative design, hands‑on construction, and expert operations management, every aspect of community creation is thoughtfully executed with residents in mind. LIV’s unwavering commitment to excellence and its resident‑first approach consistently delivers higher returns for its investors, employees, and residents alike.

LIV Development ranked #3 in the small company category in the Birmingham Business Journals’ 2026 Best Places to Work awards.

The LIV Culture

At LIV, we’re committed to building careers, fostering authentic connections, and rewarding performance—with a shared mindset that we can always be 1% better every day. We challenge ourselves and each other to ask, “Is this the best we can be?” and work collectively for the good of our teams, our properties, and the communities we serve.

We support your growth through personalized development plans and a culture that values both professional excellence and personal well‑being. We create space to share hobbies, celebrate wins, and build lasting relationships.

Giving back is part of who we are. In 2025, 100% of our team financially supported The Goodfield Foundation, an employee‑funded 501(c)(3) nonprofit dedicated to enriching the lives of residents in LIV communities. Through meaningful programs, engaging events, and hands‑on service opportunities, Goodfield fosters connection, promotes wellness, and strengthens the sense of community that defines the LIV experience.

Salary & Benefits

LIV offers highly competitive, performance‑rewarding compensation, work‑life balance, and endless professional growth opportunities. Some of our other benefits include:

• Health, dental, and vision insurance
• Health FSA, Dependent Care FSA
• 401k with company match
• Health & wellness stipend
• Generous PTO and company holidays, including paid days for service
• Employer paid pre‑marital and marital counseling
• Employer paid JH Outback and Scott River Lodge excursions for parents and children or spouses