Senior Marketing Director - Demand Generation & ABM

John Wiley & Sons Inc.; Hoboken (NJ); Hybrid; USD 180,000 - 260,000; Full time

Job summary

John Wiley & Sons Inc. in Hoboken, NJ, seeks a Senior Marketing Director to lead strategic B2B marketing for corporate markets. You will drive AI-driven, predictive demand and ABM programs, partnering with sales to win must‑win accounts, and shape multi-market campaigns with a modern martech stack.

The role demands senior leadership, a data‑driven mindset, and a track record of growing enterprise revenue through innovative digital and field programs.

Qualifications

• Requires leadership in enterprise B2B marketing and ABM for multiple markets.
• Proven track record partnering with sales to co-own account plans and pipeline.
• Experience with AI-driven marketing, martech, and data-informed campaigns.

Responsibilities

• Develop and execute a comprehensive marketing strategy for R&D and enterprise audiences.
• Lead demand generation across digital, events, content, and field marketing with ABM.
• Partner with sales to target must-win accounts with tailored 1:1, 1:few and cluster programs.
• Translate customer insights into targeted campaigns and drive revenue attribution.
• Lead and mentor a high-performing team and steward a modern martech stack.

Skills

ABM leadership

Demand generation

Analytics

Martech leadership

Sales collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce

CDP

AI-powered personalization tools

Predictive analytics platforms

Job description

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

We're seeking a strategic, results-oriented Senior Marketing Director to lead cutting-edge B2B marketing for our corporate markets. You'll develop and execute modern, AI-driven marketing strategies from predictive, intent-based account targeting to always-on demand orchestration to accelerate revenue growth, providing leadership across demand generation and account-based marketing (ABM). You'll work closely with leaders to position Wiley as a market leader in enterprise AI, software solutions, information services, and content platforms.

As Senior Marketing Director, you will lead demand generation and field marketing strategy and execution, with ABM as a core competency, operating as a true partner to sales leadership and their account teams. You'll build joint go-to-market plans with sales to target must-win accounts, developing highly customised, insight-led propositions and 1:1, 1:few, and cluster marketing programmes for top accounts within key verticals. You'll work closely with the Senior Director, Product Marketing and Customer Insights to ground campaigns in customer insight and competitive intelligence, and lead a high-performing team while championing adoption of AI and next-generation martech. This is a senior leadership role for a strategic, entrepreneurial thinker who thrives on working hand-in-hand with sales to win and grow the accounts that matter most.

How you will make an impact:

• Develop and execute a comprehensive marketing strategy for our suite of products for R&D audiences (Applied Research Intelligence, Audience Solutions and Database Solutions), aligned with business objectives and revenue targets
• Lead demand generation programs across digital, events, content, and field marketing channels, using predictive analytics and intent data to identify and prioritise in-market accounts and buying committees
• Partner directly with sales leadership and account teams to jointly target must-win accounts, designing highly customised propositions and dedicated 1:1, 1:few, and cluster marketing programmes for top accounts within key verticals - while balancing demand generation and ABM as complementary strategies
• Partner with the Senior Director, Product Marketing and Customer Insights to translate Voice of Customer findings, positioning, and competitive intelligence into targeted campaigns
• Lead, mentor, and develop a high-performing marketing team across multiple disciplines, markets, and geographies, while owning a modern martech stack (CDP, intent data, and AI-powered personalisation and content tools) and driving rigorous pipeline and revenue attribution
• Act as a close, trusted partner to sales - embedding marketing into account planning, territory strategy, and the sales cycle - while collaborating with product, customer success, and other business units

What we look for:

• Bachelor's degree in Marketing, Business Administration, or a related field
• Extensive international marketing leadership experience marketing to pharma, life sciences, and corporate R&D buyers, with a deep understanding of how these markets evaluate and buy enterprise AI, software, and data/analytics solutions
• Proven track record working in close partnership with sales, co-owning account plans and pipeline outcomes, and targeting must-win accounts with highly customised propositions, including 1:1, 1:few, and cluster marketing programmes for top accounts across key verticals
• Fluency in modern B2B martech, intent data and predictive platforms (e.g. zoominfo), CDPs, and AI-powered personalisation tools, plus core marketing automation (Salesforce Marketing Cloud) and CRM (Salesforce) - with a track record piloting emerging capabilities ahead of the market and turning them into measurable pipeline and revenue gains
• Strong analytical and strategic thinking, an entrepreneurial, commercially focused mindset, and demonstrated success building and scaling high-performing marketing organizations, including leading executive teams and influencing senior leaders to drive enterprise-level change

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing-creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

Salary Range:

106,500.00 GBP to 156,100.00 GBP