Senior Marketing Cloud Developer

CFA Institute; United States; Remote; USD 95,000 - 140,000; Full time

Benefits offered by this job

Health coverage

Generous time off

Competitive retirement plans

Flexible work options

Wellbeing and development programs

Job summary

CFA Institute is seeking a skilled Marketing Cloud Developer to design, implement, and optimize marketing automation solutions within Salesforce Marketing Cloud. You will work closely with marketing, CRM, product, and analytics teams to deliver data-driven campaigns.

The role requires 3+ years of hands-on Marketing Cloud experience, familiarity with Journey Builder, Automation Studio, SQL, and AMPScript, plus a strong grasp of data modeling and segmentation strategies.

Qualifications

• Bachelor's degree in Computer Science or related field or equivalent experience.
• 3+ years of hands-on Marketing Cloud experience.
• Salesforce Marketing Cloud Certification(s) preferred (e.g., Email Specialist, Developer).
• Familiarity with CAN-SPAM, GDPR, and email marketing compliance principles.
• Excellent organizational and communication skills; able to manage multiple projects.
• Strong analytical mindset for interpreting campaign metrics and user behavior.
• Basic HTML/CSS knowledge for email and cross-client rendering.

Responsibilities

• Develop and deploy campaigns using Salesforce Marketing Cloud tools (Journey Builder, Email Studio, Mobile Studio, Flow Builder, Automation Studio).
• Write and optimize SQL queries for audience segmentation and data extensions.
• Utilize AMPScript and Handlebars to personalize emails and dynamic content blocks.
• Build and schedule automations to support campaigns and data operations.
• Monitor campaign performance, troubleshoot data quality and deliverability issues.
• Collaborate with marketing, CRM, product management, and analytics to translate requirements into solutions.
• Ensure optimal Marketing Cloud configuration with Data Extensions, Contact Builder, and preference centers.
• Manage data integrations between Marketing Cloud and external systems (CRM, APIs, SFTP).
• Conduct QA testing on campaigns, data logic, and dynamic content prior to launch.
• Maintain data streams, DMOs, and identity resolution rules for unified customer profiles.

Skills

Marketing Cloud

SQL

AMPScript

Handlebars

Data modeling

Marketing automation

Customer segmentation

Campaign testing

Data integrations

Education

Bachelor's degree in Computer Science or related field

Tools

Journey Builder

Automation Studio

Email Studio

Flow Builder

Marketing Cloud Connect

Job description

We are seeking a talented and experienced Marketing Cloud Developer to join our Marketing Cloud team. This role is responsible for building, optimizing, and maintaining marketing automation solutions within Salesforce Marketing Cloud. The ideal candidate will have a minimum of 3 years of hands-on experience with Marketing Cloud tools and technologies, including Journey Builder, Automation Studio, SQL, AMPScript, and Marketing Cloud Connect.

The Marketing Cloud Developer will collaborate closely with marketing stakeholders, CRM teams, product management and analytics partners to create dynamic, data-driven campaigns and ensure seamless integration across systems. This is a technical role requiring a strong understanding of data modeling, marketing automation, and customer segmentation strategies.

ESSENTIAL FUNCTIONS

• Develop and deploy marketing campaigns using Salesforce Marketing Cloud tools including Journey Builder, Email Studio, Mobile Studio, Flow Builder (Marketing Cloud Next) and Automation Studio.
• Write and optimize SQL queries for audience segmentation, data extensions, and reporting.
• Utilize AMPScript (MCE), Handlebar scripting (MCN) to personalize emails and create dynamic content blocks.
• Build and schedule automations using Automation Studio to support triggered campaigns and batch data operations.
• Monitor campaign performance and troubleshoot issues related to data quality, email deliverability, and automation failures.
• Collaborate with marketing strategists and product management to define campaign requirements and translate them into technical solutions.
• Ensure Marketing Cloud is configured optimally with proper use of Data Extensions, Contact Builder, and preference centers.
• Manage and implement data integrations between Marketing Cloud and external systems (e.g., CRM platforms, APIs, SFTP).
• Conduct QA testing on campaigns, data logic, and dynamic content prior to launch.
• Configure and maintain data streams, data model objects (DMOs), and identity resolution rulesets to build unified customer profiles that power marketing personalization and segmentation in Data Cloud.
• Develop calculated insights and streaming insights in Data Cloud to surface real-time customer metrics and troubleshoot data ingestion/harmonization issues across connected source systems.
• Maintain documentation of campaign logic, automation flows, and development processes for transparency and repeatability.
• Stay current with Salesforce Marketing Cloud features and industry best practices in email marketing and customer engagement.

QUALIFICATIONS

• Bachelor’s degree in Computer Science, IT, or other related discipline or an equivalent combination of education and directly relevant work experience.
• 3+ years of experience with Marketing Cloud
• Salesforce Marketing Cloud Certification(s) (e.g., Marketing Cloud Email Specialist, Developer) preferred.
• Familiarity with CAN-SPAM, GDPR, and general email marketing compliance principles. Excellent organizational skills with strong ability to manage multiple projects
• Excellent interpersonal and communication skills and proven ability to work effectively with all levels of the organization
• Strong analytical mindset with the ability to interpret campaign metrics and user behavior.
• Basic knowledge of HTML/CSS for email and understanding of cross-client email rendering issues.

We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs. You can learn more on our careers site: Working at CFA Institute | Comprehensive Benefits

About CFA Institute

CFA Institute is the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets. Join a global organization committed to putting investors first.

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Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to [e-mail] noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.