Senior Marketing Campaign Manager

Avidxchange; Charlotte (NC); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid Workplace Flexibility

Onsite Health Clinic

401(k) Match

Job summary

AvidXchange is seeking a Campaign Manager, Existing Marketing to own ABM strategy and execution targeting our existing customers in Charlotte, NC. You will drive upsell and expansion revenue by building scalable, multi‑touch programs and closely aligning with Sales and Customer Success.

Ideal candidates will have 3+ years in ABM, experience with Marketo/HubSpot, and strong data‑driven analytics. This role offers hybrid work arrangements and competitive benefits.

Qualifications

• 3+ years in ABM marketing driving pipeline or revenue.
• Experience leading integrated multi-channel B2B campaigns.
• Strong cross-functional collaboration with sales.
• Proficiency in marketing automation platforms and full-funnel analytics.
• Salesforce reporting and campaign tracking experience.
• Strong project management across multiple campaigns.
• Excellent written and verbal communication.

Responsibilities

• Design and lead ABM programs for upsell/expansion.
• Manage customer upsell campaigns across channels.
• Partner with Account Management and Customer Success.
• Develop integrated marketing plans across teams.
• Forecast performance and monitor KPIs.
• Align content with personas and lifecycle.
• Execute campaigns in Marketo and Salesforce.
• Conduct A/B testing and optimize campaigns.

Skills

ABM strategy

Multi-channel marketing

Sales alignment

Marketing automation

Salesforce

Project management

Communication

Education

University degree

Tools

Marketo

HubSpot

Monday.com

Workfront

Job description

Charlotte, North Carolina, United States

Job Overview

The Campaign Manager, ExistingMarketing will own the strategy and execution of integrated, account-based marketing (ABM) campaigns targeting AvidXchange's existing customer base to drive upsell and expansion revenue. This role sits at the intersection of marketing and sales, partnering tightly with Account Management and Customer Success to identify, engage, and grow key accounts. The ideal candidate is a high-energy, results-driven marketer who thrives in a fast-paced, high-growth environment and excels at building scalable programs that turn customer relationships into revenue.

What you will do:

• ABM Strategy and Execution: Design and lead account-based marketing programs targeting existing customers for upsell and expansion opportunities. Build tiered ABM strategies (1:1, 1:few, 1:many) tailored to account size, segment, and product adoption stage. Develop personalized, multi-touch campaign experiences that move accounts through the expansion funnel.
• Customer Upsell Campaign Management: Develop, execute, and optimize integrated campaigns across email, direct mail, digital, webinars, events, and nurture programs designed to drive upsell and cross-sell within the existing customer base. Align campaign messaging with customer lifecycle stage, product usage data, and expansion potential.
• Sales Alignment and Cross-Functional Partnership: Partner closely and daily with Account Management, Product Marketing,CustomerCommunications and Customer Success teams as a trusted marketing counterpart. Translate sales priorities into targeted marketing plays, co-develop account plans, and ensure tight feedback loops between marketing activity and pipeline impact. Serve as the marketing voice in sales team meetings and QBRs.
• Integrated Marketing Planning: Develop and manage integrated marketing plans that span multiple channels and tactics. Coordinate across Marketing Communications, Product Marketing, Content, and Marketing Operations to ensure campaign coherence, consistent messaging, and on-time delivery.
• Performance Forecasting and KPI Management: Forecast expected performance of planned programs quarterly with monthly adjustments. Monitor and report on KPIs including pipeline contribution, expansion revenue influenced, account engagement scores, and campaign ROI. Use data to continuously optimize and improve campaign effectiveness.
• Content and Persona Alignment: Work with Product Marketing and Content teams to ensure campaign assets align with customer personas, lifecycle stage, and expansion use cases. Tailor messaging to resonate with existing buyers who already know the brand.
• Marketing Platform Proficiency: Execute campaigns using Marketo (email, landing pages, smart lists), Salesforce (campaign hierarchies, dashboards, reports), and project management tools such as Monday.com. Leverage intent data, engagement signals, and product usage insights to inform targeting and personalization.
• Campaign Monitoring and Optimization: Oversee campaigns throughout their lifecycle. Conduct A/B testing, analyze conversion rates, and implement best practices to accelerate time-to-expansion and improve overall program efficiency.

What we are looking for:

• ABM Experience: 3+ years of hands‑on account-based marketing experience, with demonstrated results driving pipeline or revenue within an existing customer or expansion marketing context.
• Proven track record managing integrated, multi-channel B2B marketing campaigns end-to-end in a fast-paced, high-growth environment.
• Deep experience collaborating cross-functionally with sales — comfortable in joint planning sessions, sales standups, and account reviews. Knows how to build trust with sellers and translate marketing activity into business impact.
• Strategic understanding of marketing automation platforms (Marketo/HubSpot), lead/account scoring, and full-funnel analytics (MQL, SQL, pipeline, revenue).
• Proficient in Salesforce for reporting, campaign tracking, and pipeline visibility.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously; experience with tools like Monday.com or Workfront.
• Excellent written and verbal communication skills — able to present strategy and results clearly to senior leadership.
• High energy, proactive self-starter who is genuinely excited to be part of a collaborative, growth-oriented marketing team where speed and results matter.

Preferred Experience, Qualifications, and Skills

• Minimum 3–5 years of experience in B2B marketing, with at least 2+ years focused on ABM, customer marketing, or expansion/upsell programs.
• Experience in B2B technology, SaaS, fintech, or payments.
• University degree or equivalent experience; typically 5+ years of prior relevant marketing experience.

Additional Information

Ability to travel as necessary to execute marketing initiatives, including customer events, field programs, and internal team meetings.

About AvidXchange

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. Thesethree mindsets represent our culture – who weare, who we’ve always been, and they guide usto improve every day.Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work ®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.

Who you are:

• A go-getter with an entrepreneurial mindset – that meansyou arenot afraid of taking risks,winning bigorfacing the unknown.
• Someone who understands that business ispeople centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
• Focused onmaking a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.

What you’ll get:

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder‑led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.

• 18 days PTO*
• 11 Holidays (8companyrecognized & 3floatingholidays)
• 16 hours per year ofpaid Volunteer Time Off (VTO)
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP) - Providescounseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange**
• Discounts on Pet, Home, and Auto insurance
• Perks at Work:free discount program that provides teammates the opportunity to save on items fromelectronics, movie tickets, car buying, vacations,andmore
• Onsite gym fitness center, yoga studio, and basketball court
• Tuition Reimbursement up to the federal maximum of $5,250***
• Hybrid Workplace Flexibility
• Free parking

*Fully granted from beginning of year, pro-rated if hired mid-year

**Must be full-time for at least 3 months

***Must be full-time for at least one year

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.