Senior Marketing Campaign Lead (Hybrid)

Humana Inc; Lincoln (NE); Hybrid; USD 86,000 - 119,000; Full time

Job summary

Humana Inc. in Lincoln, Nebraska, seeks a Senior Marketing Account Manager to lead content and creative strategy for enterprise campaigns. You’ll translate business objectives and insights into winning campaigns across media channels, partnering with internal teams and external agencies.

The role emphasizes collaboration, brand development, and measurable results, with remote or hybrid options based on needs and experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising or relevant field.
• 4+ years of advertising or internal agency experience.
• Demonstrated ability to generate solutions with measurable results.
• Experience working in collaborative, hybrid or remote team environments.
• Capable of presenting to senior leadership and influencing decision makers.
• Proven experience working in fast-paced, cross-functional and highly matrixed environments.
• Demonstrated ability to lead enterprise brand development and launches while ensuring consistency, scalability and optimization.

Responsibilities

• Lead development and execution for a diverse brand portfolio across acquisition and engagement marketing initiatives.
• Foster cross-functional partnerships with internal agency teams, marketing colleagues, and external agencies.
• Oversee customer-centric campaign strategies and guide conceptual milestones.
• Utilize performance marketing expertise and research insights to deliver impactful creative solutions.
• Leverage business, industry, and competitive knowledge to generate innovative ideas supporting growth.
• Ensure all work aligns with brand and business strategies, maintaining quality and integrity in execution.
• Collaborate with team members to deliver on strategy, on time, and within budget.
• Ensure alignment with campaign strategy, client objectives and consistency across channels.

Skills

Advertising experience

Cross-functional collaboration

Executive presentation

Strategy development

Hybrid/remote work experience

Measurable results

Enterprise brand launches

Performance marketing

Education

Bachelor’s degree in Marketing, Communications, Advertising or relevant field

Master's Degree

Tools

Lucid

Job description

Humana Inc. in Lincoln, Nebraska, seeks a Senior Marketing Account Manager to lead content and creative strategy for enterprise campaigns. You’ll translate business objectives and insights into winning campaigns across media channels, partnering with internal teams and external agencies.

The role emphasizes collaboration, brand development, and measurable results, with remote or hybrid options based on needs and experience.