Senior Marketing Analyst

Earnest; San Francisco (CA); Remote; USD 134,000 - 167,000; Full time

Benefits offered by this job

Health & dental benefits

WFH stipend

Internet reimbursement

ESOP/RSU

401(k) match

Tuition reimbursement

Travel perk

PTO

Parental leave

Job summary

Earnest is seeking a Senior Marketing Analyst to partner with marketing channel managers and lead performance analysis that drives measurable business impact. You will design experiments, apply MMM/MTA approaches, and translate results into actionable guidance for leadership.

You will build scalable data pipelines with dbt, Snowflake, and Looker, ensuring high data quality while collaborating with Analytics Engineering to enable data-driven decision making across Paid, Lifecycle, Direct Mail,

Qualifications

• You bring 5+ years in marketing or growth analytics.
• You have strong business acumen and are curious to solve marketing problems in a regulated space.
• You assess performance across Paid, Lifecycle, Direct Mail, and Partnership channels and understand how they work together to drive growth.

Responsibilities

• Partner with marketing channel managers to measure, grow, and optimize channels with clear KPI visibility.
• Design and run experiments, including incrementality tests, to deliver learnings quickly and scale campaigns.
• Apply measurement approaches (MMM, MTA, incrementality) and translate findings into recommendations for leadership.
• Build scalable reporting pipelines and data foundations with Analytics Engineering using sources like data warehouse, prospect lists, and site traffic databases.
• Serve as the go-to data expert for marketing partners and surface opportunities for optimization and process improvement.

Skills

SQL

Python/R

dbt

Snowflake

Looker

Data quality

Marketing analytics

Tools

dbt

Snowflake

Looker

Job description

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.

Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you're as passionate as we are about our mission, read more below, and let's build something great together.

The Senior Marketing Analyst will report to Senior Manager, Analytics.

As the Senior Marketing Analyst, you will

Partner closely with marketing channel managers to measure, grow, and optimize their channels, owning performance analysis that gives clear visibility into key business and marketing metrics.

Design and run experiments, including incrementality tests, that deliver learnings quickly and scalably, and turn the results into campaign optimization opportunities.

Apply and advance measurement and attribution approaches (MMM, MTA, incrementality) with confidence, and translate the findings into clear recommendations for marketing leaders.

Build scalable reporting pipelines and data foundations in partnership with Analytics Engineering, extracting and organizing data from sources like the data warehouse, prospect lists, and site traffic databases into usable, well-modeled form (dbt models, semantic layers).

Serve as the go-to data expert for marketing partners, using critical thinking and creativity to surface opportunities for campaign optimization and process improvement, and facilitating data-informed decisions.

About You

You bring 5+ years of experience in marketing or growth analytics, with a track record of owning analyses that drive measurable impact and clear business outcomes.

You have strong business acumen, are intellectually curious, and are motivated to solve difficult marketing problems in a highly regulated space.

You have solid experience assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how they work together to drive growth.

You are fluent in marketing measurement, including attribution methodologies, incrementally testing, funnel analysis, and ROI modeling.

You have advanced SQL skills and experience using Python or R for exploratory analysis, modeling, or experimentation.

You have hands-on experience with dbt, Snowflake, and Looker (or comparable tools), including designing data models and semantic layers.

You care about data quality and have experience improving data reliability, definitions, and analytics infrastructure.

You translate complex analyses into clear, actionable insights and are comfortable influencing stakeholders.

Even Better

• Experience working in the financial services industry
• Experience working closely with data platform teams to improve marketing data models and tracking.
• Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.
• Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.

Where

This role will be remote in the US.

Compensation

A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.

Salary Range: $134k - $167k USD. Employees are also eligible for an annual performance-based bonus and equity.

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave

What Makes an Earnie

At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:

Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.

Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.

Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What's good enough today won't be good enough tomorrow. Excellence isn't a destination; it's a mindset of continuous improvement.

Lead Together: Our success comes from how we work together. Leadership is not about titles - it is about action. We take ownership, drive results, and move forward as a team.

Don't Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.