Senior Market and Segment Development Specialist - Print/Book Publishing

Canon USA & Affiliates; Melville (NY); Hybrid; USD 76,000 - 114,000; Full time

Benefits offered by this job

Employee referral bonus

Employee discounts

Dress for Your Day attire program

Volunteer opportunities

Canon welcome kit and official merch

Job summary

Canon U.S.A., Inc. seeks a seasoned Senior Market and Segment Development Specialist to lead growth in publishing and book printing. You will champion digital adoption, drive market share, and convert insights into actionable strategies.

The role demands industry expertise, strategic marketing leadership, and strong relationship building with printers, publishers, and trade groups. Hybrid work schedule; based in multiple US locations.

Qualifications

• 5+ years in market development, segment strategy, or strategic marketing within publishing or print.
• Strong knowledge of the book publishing and printing ecosystem.
• Experience aligning market development with top‑line growth goals.
• Proven ability to drive campaigns and industry engagement.

Responsibilities

• Lead Canon’s growth and thought leadership in publishing and book printing.
• Drive market share, equipment placements, and digital adoption.
• Develop content, participate in industry events, and support campaigns.
• Collaborate with sales, product, and business development to generate leads.

Skills

Market development

Segment strategy

Strategic marketing

Industry relations

Print industry knowledge

Education

Bachelor’s degree in Marketing

MBA

Job description

About the Role

Canon U.S.A. Inc., headquartered in Melville, NY is seeking a seasoned, strategic, and highly connected Senior Market and Segment Development Specialist (Sr Specialist, Marketing) to lead Canon’s growth and thought leadership within the Publishing and Book Printing segment. In this role, you will serve as Canon’s subject matter expert and segment lead for the publishing sector, driving tangible business results directly aligned with Canon’s core strategic objectives for the segment: expanding market share, securing equipment placements, accelerating digital adoption, and growing print volumes across our customer base. You will evangelize the transformation from offset to digital book printing, position Canon’s digital portfolio as the premier industry choice, and translate market dynamics into actionable growth strategies. You will play a vital role in elevating, advancing, and growing the broader publishing industry—helping publishers and printers navigate digital transformation, optimize supply chains, and unlock new economic potential. By developing high-impact content, participating in key industry events, and executing targeted campaigns, you will drive market share and convert market presence into business growth, increase end-user volume utilization, and solidify Canon's position as the market leader.

This position can be based in Boca Raton, FL, Itasca, IL, Norcross, GA or Melville, NY.

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your Impact

Business Results, Placements & Volume Growth

• Align all segment initiatives directly with Canon’s strategic goals to drive revenue, accelerate unit placements, expand market share, and increase end-user print volume


• Drive digital adoption across the publishing ecosystem by educating printers and publishers on the economic and operational advantages of shifting print runs from offset to digital workflows


• Work closely with customers post-placement to champion strategies that maximize their equipment utilization and drive sustainable print volume


• Partner closely with sales, product, and business development leadership to ensure segment activities generate qualified leads and measurable sales pipeline growth

Industry Engagement & Segment Advocacy

• Serve as a knowledgeable representative for Canon, sharing the strategic value, efficiency, ROI, and agility of digital book printing with key market players and prospective accounts


• Communicate the value of Canon’s comprehensive digital portfolio through industry touchpoints, customer engagements, and relevant market forums to accelerate technology adoption


• Participate in panel discussions, webinars, and industry activities to support Canon's voice, advance the digital print narrative, and open doors for commercial opportunities

Segment Stewardship & Industry Elevation

• Serve as a catalyst for industry growth and innovation, championing strategies like print-on-demand, short-run economics, and sustainable publishing models that reduce waste and strengthen the overall ecosystem


• Educate and empower stakeholders across the value chain—from publishers to print providers—helping them modernize operations, improve supply chain agility, and expand their market reach


• Partner with trade associations, educational institutions, and industry bodies to support initiatives that elevate the value, vitality, and future of printed books in a digital age

Strategic Leadership & Market Insights

• Analyze macro industry trends, market dynamics, competitive positioning, and technological shifts within book publishing and printing


• Evaluate how industry shifts impact key publishing and printing players, translating these insights into commercial strategies that elevate Canon's market share and volume output


• Identify and seize commercial opportunities to penetrate untapped sub-segments, replace competitive installations, and optimize print run efficiency for end users


• Provide essential market dynamics feedback to product strategy teams for new products, technologies, and innovations, ensuring Canon commands market share leadership in the publishing and book printing space

Thought Leadership & Content Development

• Ideate, create, and deploy rich thought-leadership content (e.g., white papers, webinars, articles, and symposiums) tailored to influence buying decisions and promote digital workflow adoption


• Position Canon as the premier authority on publishing technology, establishing trust that supports long-term account acquisition, retention, and volume expansion

Relationship & Influencer Management

• Actively build, nurture, and maintain strategic relationships with key industry players, commercial printers, publishers, trade associations, and key market influencers


• Serve as the main subject matter expert, bringing industry intelligence back to internal product, marketing, and sales teams to sharpen sales enablement tools and market strategies

Campaign Strategy & Execution

• Concept, design, and execute multi-channel marketing programs and campaigns aimed at increasing awareness of Canon’s digital solutions, driving hardware placement, and promoting end-user print demand


• Ensure campaigns are optimized to transition prospects through the sales funnel and support existing customers in capturing higher digital page volumes

About You: The Skills & Expertise You Bring

• Experience: 5 plus years of relevant experience in market development, segment strategy, strategic marketing, or industry relations within the print, publishing, or graphic communications industry


• Experience in the publishing and book printing industry is a plus


• Commercial & Growth Focus: Proven ability to align market development activities directly with top-line business goals, placement targets, market share expansion, and customer volume growth


• Industry Expertise: Intimate knowledge of the book publishing and printing ecosystem, including key players, market drivers, workflow processes, offset-to-digital transition dynamics, and digital printing technologies


• Evangelism & Spokesperson Skills: Track record as a presenter in public events, brand ambassador, or industry spokesperson with a demonstrated passion for digital print technology and adoption


• Content Development: Demonstrated success in developing thought leadership content, leading campaigns, and establishing a strong brand presence in a specialized vertical


• Relationship Building: Exceptional networking skills with a history of cultivating executive-level relationships and partnering with key industry influencers to drive business growth


• Communication Skills: Superior written, verbal, and presentation skills with the ability to articulate complex market trends and technical benefits clearly


• Autonomy & Expertise: A fully qualified, seasoned professional capable of managing complex, high-visibility department projects with minimal supervision


• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience)


• MBA is a plus


• Ability to travel domestically up to 25%


• Individual must possess a clean valid state driver's license in order to obtain the position


• This position requires driving, therefore a valid driver's license and acceptable driving record are necessary. Additionally, because this position requires driving for company business as an essential function of the job, must remain in compliance with company safety guidelines and policies

We are providing the anticipated salary range for this role: $76,150 - $114,040 annually.

Company Overview

About our Company -Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa .

Who We Are

Where Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

• Employee referral bonus


• Employee discounts


• Dress for Your Day attire program (casual is welcome, based on your job function)


• Volunteer opportunities to give back to our local community


• Swag! A Canon welcome kit and official merch you can't get anywhere else

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Canon is proud to be an equal opportunity/affirmative action employer. Minority/Female/Individuals with Disabilities/Veteran. We value the diversity of our workforce and knowledge of our people. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identification, national origin, disability, genetic information or protected veteran status, or any other characteristic protected by law.

Canon is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require a reasonable accommodation in order to complete an employment application, or during the application process, please e-mail us at [e-mail].

Workstyle Description

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.