Senior Manager, Website

Flock Safety, Inc; Northern (KY); On-site; USD 118,000 - 150,000; Full time

Job summary

Flock Safety, Inc. is seeking a Head of Web Strategy to own the strategic direction for FlockSafety.com, translating audience and business priorities into optimized digital experiences.

You will shape information architecture and audience journeys for enterprise buyers, public safety partners, and the broader community. You will partner with Growth to govern content, steer the CRO/SEO program, and oversee Webflow infrastructure, driving performance, accessibility, and modern usability

Qualifications

• Experience in web strategy, digital product management, or digital experience owning high-impact websites.
• Strong strategic and creative judgment with a track record of leading a website through a major redesign or transformation.
• Technical fluency with modern CMS platforms such as Webflow, alongside working knowledge of web performance, UX, accessibility, CRO, and SEO.
• Demonstrated ability to analyze website data and user behavior to make roadmap decisions.
• Experience managing direct reports or cross-functional contributors, with preferred experience supporting complex B2B buying journeys.

Responsibilities

• Lead the strategy, roadmap, and execution for FlockSafety.com, translating company and audience priorities into digital experiences.
• Own the information architecture and navigation, establishing audience journeys that serve enterprise buyers, public safety partners, and the broader public.
• Partner with growth leadership to set website governance, determining what content is built, updated, consolidated, or retired.
• Guide the CRO and SEO strategy, managing direct reports and cross-functional partners to optimize for both conversion and modern search paradigms like AEO and GEO.
• Direct external development partners and manage Webflow infrastructure, ensuring high standards for site performance, accessibility, QA, and technical health.

Skills

Web strategy

Digital product management

Website redesign

Data-driven roadmaps

Team leadership

Tools

Webflow

Job description

The Problem

FlockSafety.com serves multiple distinct audiences, from enterprise buyers to law enforcement agencies, community members, and media. As our digital footprint expands across communities, the website requires a clear, cohesive strategy to ensure every visitor finds what they need quickly. You will own that strategy, leading the site through its next evolution to build an intentional, high-performing web experience.

What You'll Own

• Lead the strategy, roadmap, and execution for FlockSafety.com, translating company and audience priorities into digital experiences.




• Own the information architecture and navigation, establishing audience journeys that serve enterprise buyers, public safety partners, and the broader public.




• Partner with growth leadership to set website governance, determining what content is built, updated, consolidated, or retired.




• Guide the CRO and SEO strategy, managing direct reports and cross-functional partners to optimize for both conversion and modern search paradigms like AEO and GEO.




• Direct external development partners and manage Webflow infrastructure, ensuring high standards for site performance, accessibility, QA, and technical health.

What This Role is Not

• This isn\'t a reactive ticket-handling role, you will proactively set the web roadmap rather than fulfill incoming requests.




• This isn\'t a backend engineering position, you\'ll manage front-end CMS systems like Webflow and collaborate with developers, but your primary focus is web strategy and digital experience.




• This isn\'t a passive maintenance function, you\'ll actively identify broken interactions, weak UX, and conversion bottlenecks to fix them.

What You Bring

• Experience in web strategy, digital product management, or digital experience owning high-impact websites.




• Strong strategic and creative judgment with a track record of leading a website through a major redesign or transformation.




• Technical fluency with modern CMS platforms such as Webflow, alongside working knowledge of web performance, UX, accessibility, CRO, and SEO.




• Demonstrated ability to analyze website data and user behavior to make roadmap decisions.




• Experience managing direct reports or cross-functional contributors, with preferred experience supporting complex B2B buying journeys.

Compensation

In this role, you\'ll receive a starting salary between $118,000 and $150,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in depth with you during our first chat.

Why Flock

Every community deserves to be safe. Flock builds the technology that makes that real: last year we supported over 1 million criminal investigations and helped locate more than 10,000 missing people. We\'re 1,700 people building the impossible with over $1B in funding, and the expectations are high on purpose. If you want a role where the stakes are real and the pace matches, this is it.

Some problems get solved faster in the same room, so we prioritize candidates in Atlanta and Boston. Hub-based roles mean real in-person time with your coworkers. Remote roles exist, and when a posting is open to remote work, it says so.

the impossible takes every kind of mind. Flock is an equal opportunity employer, and we know the best solutions come from diverse perspectives, experiences, and skills working together with mutual respect. Everyone is welcome to apply. If you need assistance or an accommodation due to a disability, email [e-mail]; your information stays confidential and is used only to arrange the right accommodation for your interviews.

On compensation: we pay fairly for the work. Base salary is determined by job-related experience, education, training, and market indicators. The range in this posting covers base salary only and doesn\'t include equity, sales bonus plans where applicable, or benefits. The range may be adjusted over time, and this posting may span more than one career level.

One last thing: all legitimate communication from Flock comes from an email ending in @flocksafety.com or [e-mail]. We never make offers through messaging apps or third parties, and we never request payment or sensitive personal information during hiring. If you encounter suspicious outreach about a Flock role, report it to [e-mail].