Senior Manager, Upstream Marketing, Enabling Tech
Johnson & Johnson MedTech
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Job summary
Johnson & Johnson MedTech is seeking a Senior Manager, Upstream Marketing for the DePuy Synthes Navigation Platform. Ideal location includes Raynham, MA, or Boston, MA, with consideration for Warsaw, IN, West Chester, PA, and Palm Beach Gardens, FL.
You will shape strategy for enabling technology in the operating room, orchestrating roadmap, capability expansion, and commercialization across technologies. Lead cross-functional teams and engage external stakeholders to accelerate adoption.
Qualifications
- Bachelor's degree in a relevant field and 10+ years in marketing or related roles.
- Experience supporting regulated medical devices or connected hardware platforms.
- Strong ability to lead cross-functional initiatives and tell compelling business stories.
- Proven go-to-market strategy development and financial modeling.
Responsibilities
- Define product vision, value proposition, and go-to-market strategy with market research.
- Develop business cases with market sizing, financial modeling, and valuations.
- Translate clinical workflows and regulatory needs into messaging and training.
- Define customer requirements and messaging for connectivity and device provisioning.
- Create evidence positioning and align messaging with regulatory claims.
- Lead cross-functional launch readiness with Regulatory, R&D, IT, Clinical, Manufacturing, and Commercial teams.
- Drive external stakeholder engagement to validate direction and accelerate adoption.
- Own competitive intelligence and ecosystem mapping to inform priorities.
- Measure post-launch adoption using field feedback and outcomes data.
Skills
Education
Job description
Marketing
Strategic Marketing
Professional
Boston, Massachusetts, United States of America, Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America
We are searching for the best talent for a Senior Manager, Upstream Marketing, Enabling Technology to join our DePuy Synthes Navigation Platform team ideally located in Raynham, MA, or Boston, MA, however Warsaw, IN, West Chester, PA, and Palm Beach Gardens, FL may be considered.
- Shape the strategy for a high‑visibility platform that will orchestrate the future of enabling technology in the operating room for VELYS™ Enabling Technology
- Work at the intersection of clinical needs, transformational technologies and commercial execution during a major technology growth phase
The Senior Manager, Upstream Marketing — Navigation will serve as the key strategic leader within the Velys Enabling Technologies platform for the Velys Hub, orchestrating the strategic roadmap, capability expansion and commercialization of across technologies. Reporting to the Navigation Platform Leader, this individual will serve to integrate the needs of the business across technologies to ensure the hub meets the needs of the enabling technology roadmap.
- Define product vision, value proposition, and go-to-market strategy, supported by robust market research, customer intelligence, and competitive analysis
- Develop compelling business cases including market sizing, financial modeling, and business valuations to drive investment decisions
- Translate clinical workflows, hospital IT/cybersecurity needs, and regulatory constraints into clear messaging, purchasing guides, and training materials.
- Define customer requirements and messaging for connectivity, interoperability, and device provisioning; support hospital network approval processes.
- Create evidence and outcomes positioning: define evidence needs, support clinical and real‑world data initiatives, and align messaging with regulatory claims.
- Lead cross‑functional launch readiness with Regulatory, R&D, IT/Cybersecurity, Clinical, Manufacturing, and Commercial teams.
- Drive external stakeholder engagement (KOLs, CIOs/CMIOs, procurement, partners) to validate direction and accelerate adoption.
- Own competitive intelligence and ecosystem mapping to inform product and market priorities.
- Measure and optimize post‑launch adoption using field feedback, usage metrics, and clinical outcomes.
- Bachelor's degree in Engineering, Life Sciences, Marketing or Computer Science a related field
- 10+ years in marketing, product strategy, or commercial roles supporting regulated medical devices or connected hardware platforms. Or 5+ years with advanced degree such as MBA or PhD.
- Experience in the medical device or medical technology industry
- Strong commercial skills: market sizing, pricing, financial modeling, and business storytelling.
- Demonstrated ability to lead complex, cross-functional initiatives in a matrixed organization
- Strong analytical skills with experience in data-driven decision making and financial analysis
- Proven ability to develop and execute go-to-market strategies
- MBA or advanced degree strongly preferred
- Experience in capital equipment, OR Integration equipment, integration services, or other adjacent applicable segment
- Experience with platform OS decisions, OTA update strategies, and device lifecycle management.
- Familiarity with medical device regulatory frameworks, connectivity standards, hospital IT workflows, and cybersecurity documentation.
- Background spanning R&D, Marketing, and/or Sales within medical devices
- Demonstrated abilities: Brand Marketing, Business Alignment, Business Storytelling, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Problem Solving, Product Development Lifecycle, Program Management, Strategic Thinking
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.
Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected under federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.
Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility
$122,000.00 - $212,750.00
Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period10 days
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
- For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
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