Senior Manager, Ticketing Strategy & Analytics

National Hockey League (NHL); New York (NY); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Generous Paid Time Off

Comprehensive health, dental, and vision coverage

401(k) with employer contributions

Hybrid Work Schedule

Job summary

The National Hockey League (NHL) is seeking a Senior Manager, Ticketing Strategy & Analytics in New York City. This role entails analyzing data to inform ticketing strategies across all NHL Clubs, requiring excellent analytical and communication skills.

As a pivotal member of the Club Services team, you will lead data initiatives that drive strategic improvements. The position offers a competitive salary, a hybrid work schedule, and generous benefits including health coverage and paid time off.

Qualifications

• 5-7 years of experience in data strategy or analytics.
• Proven experience leading high-visibility analytics initiatives.
• Ability to distill complex data into simple insights.

Responsibilities

• Analyze League and Club fan data to identify trends.
• Lead analytic initiatives to identify revenue-generating opportunities.
• Oversee development of reporting and analytic frameworks.

Skills

Advanced Tableau skills

Strong Excel skills

Intermediate-to-advanced SQL proficiency

Experience with Python or R

Exceptional analytical skills

Strong interpersonal skills

Education

Degree in a relevant area

Tools

CRM systems

Ticketing data ecosystems

Job description

About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

Summary

The NHL is seeking a Senior Manager, Ticketing Strategy & Analytics, who will serve as a key member of the Club Services & Strategy team, responsible for deriving data driven insights that support primary and secondary market ticketing performance, and strategic growth initiatives across all 32 Clubs.

The Senior Manager will lead high‑impact analytics initiatives; oversee the development of standardized leaguewide reporting; partner directly with Clubs to evaluate performance and opportunities; and translate complex data into crisp, actionable insights for senior leadership. This role combines technical expertise, business acumen, and the ability to influence outcomes across diverse stakeholders.

This position requires strong analytical acumen, excellent communication skills, and the ability to transform complex data into clear, actionable insights.

Essential Duties and Responsibilities

• Analyze League and Club fan (BLADE) data to identify trends, behavioral patterns, and growth opportunities.
• Interface directly with NHL Clubs to assess fan data, provide club-specific insights, and support data-driven decision-making.
• Lead analytic to identify revenue‑generating opportunities and performance efficiencies.
• Lead the buildout and ongoing enhancement of Tableau dashboards, reporting suites, and analytic frameworks used by Clubs and League executives.
• Support and refine data flows into the NHL’s internal ticketing data warehouse.
• Translate complex quantitative findings into compelling narratives, visualizations, and business recommendations.
• Oversee analytics related to leaguewide primary and secondary market performance, including pricing, demand forecasting, yield optimization, and consumer behavior trends.
• Provide executive‑ready insights that inform the League’s ticketing strategy, premium seating initiatives, and cross‑Club benchmarking.
• Ensure the quality, consistency, and reliability of all reporting outputs.

Qualifications

1. Education: A degree in a relevant area from a four‑year college or university.
2. Work Experience: 5-7 years of experience in data strategy or analytics, or business intelligence role, preferably within a major professional/collegiate sports team or league (e.g., NHL, MLB, MLS, NBA, NFL, NCAA).
3. Leadership Experience: Proven experience leading high‑visibility analytics initiatives that supported executive or C‑suite stakeholders.
4. Technical Proficiency:
   • Advanced Tableau skills, including dashboard development and visualization best practices.
   • Strong Excel and PowerPoint skills.
   • Intermediate‑to‑advanced SQL proficiency.
   • Experience with Python or R preferred (for statistical modeling, automation, or data manipulation).
   • Familiarity with fan data platforms, CRM systems, or ticketing data ecosystems a plus.
5. Analytical Skills:
   • Exceptional analytical, problem‑solving, and critical‑thinking skills.
   • Ability to distill complex data into simple, actionable insights for senior leadership.
   • Strong interpersonal skills with the ability to influence cross‑functional teams and build trusted partnerships.
   • High attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.
   • Proactive, adaptable, and motivated to independently acquire and absorb knowledge, skills, and emerging techniques and technologies.
   • Ability to maintain discretion, confidentiality, and professionalism when handling sensitive information.
   • Ability to travel periodically (domestic and international) and work non‑standard hours as needed.

Core Competencies

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

Benefits

• Time to Recharge: Generous Paid Time Off including paid holidays, vacation, personal and sick days, and an extra day off for your birthday.
• Health Benefits: Competitive salaries and comprehensive health, dental, and vision coverage with minimal employee cost.
• Employee Assistance Program: Support for mental, physical, and financial health, plus digital wellness resources.
• Childcare Leave: Up to 12 weeks of paid leave for primary caregivers; up to 6 weeks for non‑primary caregivers.
• Retirement: NHL’s Savings Plan includes a 401(k) with pre‑tax and Roth options plus employer contributions.
• Hybrid Work Schedule: Flexibility in work locations and schedules.
• Commuter Benefit: Pre‑tax commuter benefit plan.
• Partner Rates: Exclusive pricing from partners.
• Work Culture: Opportunities to engage in company activities and inclusion initiatives.

Salary Range

$100,000 - $125,000. Actual base pay will be determined based on experience and location.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.