Senior Manager, Social Media

TrendAI; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Life insurance

Short & Long Term Disability

Parental and medical leave

Mental Health Wellness Program

Adoption Assistance

401(k) with company match

Paid Time Off

14 Annual Holidays

Tuition Assistance

Employee Resource Groups

Job summary

TrendAI is seeking a Senior Social Media Leader to own organic and paid social strategy for our brand and executive channels. You will collaborate with the analytics team to quantify results and drive a data-driven narrative for leadership.

In this role, you will direct agencies, coordinate cross-channel campaigns, and grow the social function as it scales, with a focus on performance, attribution, and strategic experimentation.

Qualifications

• 6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy.
• Track record building social attribution/measurement and reporting ROI to leadership.
• Strong editorial and brand judgment for a B2B/executive audience.

Responsibilities

• Set organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes.
• Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization.
• Own the volume-vs-impact call — prioritizing well-timed, well-targeted posts that optimize engagement and channel health.
• Partner with Data & Analytics Lead to stand up social attribution and a clear performance story for leadership.

Skills

Paid social ownership

Social attribution/ROI reporting

Editorial & brand judgment

Agency/vendor management

AI tooling fluency

Job description

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

Role Summary

As Market Influence scales, TrendAI is establishing dedicated, global ownership of its social function across both organic and paid. This role sets social strategy for TrendAI's brand and executive channels, builds the attribution that connects social activity to results and leads the social team.

Core Responsibilities

Own social strategy — organic + paid

• Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market‑leadership themes
• Bring deep paid‑social expertise: audience strategy, budget allocation, testing, and optimization
• Own the volume‑vs‑impact call — prioritizing well‑timed, well‑targeted posts that optimize for engagement and channel health

Prove return

• Partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership
• Own social performance reporting and optimization loops

Run the engine

• Direct agency partners on execution as the “arms and legs” — briefing, quality control, and reviewing output through the in‑house measurement stack
• Plug social into the editorial engine — take packaged stories from the editorial board and land them well across channels
• Coordinate executive/host and guest promotion (e.g. podcast episodes) with the influencer/podcast and executive communications pods

Lead the team

• Lead and grow the social team and add capacity as the function scales

Qualifications

Required

• 6+ years in social media marketing with hands‑on paid social ownership (strategy, budget, targeting, optimization) and organic strategy
• Track record building social attribution/measurement and reporting ROI to leadership
• Strong editorial and brand judgment for a B2B/executive audience
• Experience directing agencies or vendors on execution while keeping strategy in‑house
• High AI fluency; fast adopter of new tooling and workflows

Preferred

• B2B tech / cybersecurity; understands the CISO/security audience
• LinkedIn‑first organic and paid expertise; executive and employee‑amplification programs
• Familiarity with social/measurement platforms
• People‑leadership experience

What We Offer You

• Comprehensive medical, dental and vision insurance
• Life insurance
• Short & Long Term Disability
• Pre‑partum, maternity, parental and medical leave
• Mental Health Wellness Program
• Adoption Assistance
• Wellness Incentive
• Pet Insurance
• 401(k) with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment‑based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H‑1B, L‑1, TN, O‑1, E‑3, H‑1B1, F‑1, J‑1, OPT, CPT, or any other employment‑based visa).

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.