Senior Manager, Social and Creator Marketing

BetterHelp; Mountain View (CA); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Remote work with in‑person moments

Competitive compensation

Holistic perks program

Job summary

BetterHelp, the world’s largest online therapy service, is hiring a Senior Manager, Social and Creator Marketing. You will own the organic brand and distribution strategy, shaping how the brand earns attention across social, creators, partnerships, and long‑form content.

You’ll build an audience‑first model and scale platform‑native programs with cross‑functional teams. You’ll lead creator/influencer programs, guide international distribution efforts, and partner with Growth, Brand, PR, and

Qualifications

• The candidate is an experienced brand marketer with a focus on organic and owned channels.
• Proven ability to design and scale creator and influencer programs.
• Strong strategic thinking across social, partnerships, and content distribution.

Responsibilities

• Own BetterHelp’s organic brand and distribution strategy across social, creators, partnerships, community, and long‑form content.
• Develop an audience‑first distribution model and translate strategy into platform native programs.
• Lead owned social strategy across Instagram, TikTok, YouTube, and LinkedIn.
• Lead creator and influencer strategy with long‑term relationships.
• Build relationships with creators, communities, and partners aligned with the mission.
• Identify new distribution opportunities and testing across platforms.
• Develop strategy for long‑form and search‑driven content (YouTube, podcasts, SEO).
• Lead planning for organic brand activations and cultural moments.
• Collaborate with Legal to ensure compliant content across markets.
• Mentor a growing team and manage budgets with external partners.

Skills

Brand marketing

Content distribution

Influencer strategy

Leadership

Tools

Social platforms

Job description

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there—as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As a Senior Manager, Social and Creator Marketing at BetterHelp, you’ll join our Brand Team alongside a diverse group of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy.

You’ll help shape how BetterHelp shows up in culture and how our brand reaches people organically—building the strategy, channels, partnerships, and systems that turn great brand ideas into sustained attention, conversation, and relevance.

As a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well‑being and professional development because we know that business and individual growth go hand‑in‑hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day—with a supportive community behind you the whole way.

What are we looking for?

We’re looking for an experienced brand marketer and content distribution strategist to lead BetterHelp’s organic brand presence and help more of our ideas travel.

You’ll own the strategy for how BetterHelp builds attention, relevance, and community across owned and earned channels—from social and creators to partnerships, community, long‑form content, PR amplification, and emerging platforms. You’ll think beyond individual posts or influencer campaigns to build an interconnected organic ecosystem: identifying where our audiences spend time, what they care about, what BetterHelp has permission to say, and how the right ideas can reach the right people.

This role sits at the intersection of brand strategy, culture, content, and distribution. You’ll pair strong creative instincts with a rigorous understanding of channels and audiences, helping BetterHelp create work that people actively choose to engage with, share, and participate in.

What will you do?

• Own BetterHelp’s organic brand and distribution strategy, defining how the brand earns attention and builds relevance across social, creators, partnerships, community, long‑form content, PR amplification, and emerging channels.
• Build an audience‑first distribution model that identifies where our audiences spend time, how they consume and share content, and which channels and formats are best suited to different brand ideas.
• Turn brand strategy into channel strategy, translating BetterHelp’s positioning, campaigns, and cultural point of view into distinctive platform‑native programs and always‑on content.
• Develop the organic amplification strategy for major brand moments, working closely with Brand, Creative, PR, Partnerships, and Growth teams to extend campaigns beyond their initial launch and maximize their cultural reach and lifespan.
• Lead our owned social strategy across platforms including Instagram, TikTok, YouTube, and LinkedIn, establishing clear roles for each channel and continuously evolving our approach based on audience behavior and platform shifts.
• Lead creator and influencer strategy as a core organic distribution channel, developing thoughtful programs and long‑term relationships that give creators meaningful ways to participate in and extend the BetterHelp brand.
• Build relationships with creators, cultural voices, communities, and partners who authentically align with our mission and can help BetterHelp participate in relevant conversations.
• Identify new and emerging distribution opportunities, testing new platforms, formats, communities, partnerships, and content models that can expand BetterHelp’s organic reach.
• Develop a strategy for long‑form and search‑driven brand content, including YouTube, podcasts, SEO/AEO, and other formats that can compound audience and brand value over time.
• Create an international organic distribution strategy, identifying which approaches can scale globally and where local platforms, creators, cultural context, and audience behaviors require a differentiated approach.
• Lead planning for organic brand activations and cultural moments, including creator programs, events, partnerships, and community‑led initiatives designed to generate participation and earned conversation.
• Act as the connective tissue across organic, earned, and paid distribution, ensuring strong ideas move effectively across channels while maintaining a consistent brand strategy and point of view.
• Partner closely with Growth and Paid Social teams to identify organic content, creators, formats, and audience insights that can inform paid amplification—while using performance learnings to sharpen organic strategy.
• Develop measurement frameworks for organic brand impact, looking beyond surface‑level engagement to understand audience growth, conversation, share of attention, content velocity, brand impact, and the downstream value of organic distribution.
• Manage and mentor a growing team across organic social, creators, and related distribution functions, establishing clear priorities, operating rhythms, and opportunities for development.
• Manage budgets and external partners across creators, agencies, partnerships, content production, and brand activations, ensuring investments ladder back to a clear distribution strategy.
• Build scalable operating systems, including briefs, playbooks, channel frameworks, compliance guardrails, measurement systems, and AI‑assisted workflows that allow the team to increase its impact without proportional headcount growth.
• Partner with Legal and Compliance to develop practical frameworks for social, creator, and organic content across US and international markets.
• Stay deeply connected to culture and the evolving media landscape, bringing emerging behaviors, platforms, creators, communities, and distribution models back into BetterHelp’s brand strategy.

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure‑to‑work‑with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company‑wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

Benefits

• Remote work with regular in‑person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co‑workers

The base salary range for this position is $175,000 - $200,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full‑time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.

Notice To Candidates

BetterHelp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (betterhelp.com/careers) or reputable job boards like our official LinkedIn or Indeed pages, and all official BetterHelp recruitment emails will come from the domain @betterhelp.com. Our commitment is to ensure a safe and transparent hiring experience for all candidates. We will never ask you for money, gift cards, or any form of payment during our hiring process, and we will never send money or checks to candidates. If you experience this, it is a scam.