Senior Manager, Sales Technology

Genuine Parts Company; Atlanta (GA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Genuine Parts Company (NAPA Auto Parts) seeks a Senior Manager of Sales Technology to lead the technical roadmap for sales tools and analytics. You will partner with sales, IT, BI, and enablement teams to deliver innovative solutions that improve customer engagement and sales performance across the organization.

You will own UAT planning, prioritize developments, and ensure successful deployment while driving adoption and measuring impact across the sales function.

Qualifications

• 7+ years in sales technology management or related roles.
• Experience translating sales/customer strategies into technology initiatives.
• Experience with CRM and BI tools and user acceptance testing processes.
• Ability to lead through influence across business and technical stakeholders.
• Strong communication and stakeholder management across multiple teams.

Responsibilities

• Own and manage the technical roadmap for sales technology.
• Collaborate with sales, IT, BI, and enablement teams to gather requirements.
• Lead UAT planning and ensure quality before deployment enterprise-wide.
• Prioritize features based on business impact and resource capacity.
• Work with IT partners to launch new tools and enhancements.
• Monitor tool adoption and drive continuous improvement for ROI.

Skills

Sales tech management

Cross-functional collaboration

Stakeholder management

Communication

Leadership

Agile environment

Data-driven decision making

Education

Bachelor’s degree in business or IT

Tools

CRM systems

BI tools

Sales enablement platforms

Job description

Job Summary

NAPA Auto Parts is seeking a strategic and experienced Senior Manager of Sales Technology to serve as the primary business owner of our technical sales resources. This role is critical in bridging the gap between business needs and IT execution by owning the technical roadmap, prioritizing development, and directing technology initiatives that enable and accelerate sales performance across our organization.

The ideal candidate will be a collaborative business partner focused on aligning technology solutions with the sales technology, customer domain strategy and overall sales objectives. You will work closely with cross-functional teams, including headquarters and field sales, sales enablement, product managers, business intelligence, and IT developers, to deliver innovative tools and analytics that empower our sales teams and improve customer engagement.

Position Performance Measures:

• NAPA Combined Sales
• NAPA Combined EBITA
• NAPA Cash Conversion Cycle

Responsibilities

• Serve as the primary business owner and expert for all technical sales resources, ensuring solutions align with strategic sales objectives and customer needs.
• Act as a trusted business partner for the customer domain strategy, contributing insights and guidance to shape technology efforts that enhance customer experience and sales effectiveness.
• Own and manage the technical roadmap for sales technology, making prioritized development decisions based on business impact, resource capacity, and alignment with the Transformation Office (TMO) leadership direction.
• Collaborate closely with headquarters and field sales teams to gather and validate functional requirements for both new and existing sales tools, ensuring solutions address real-world sales challenges.
• Lead cross-functional coordination with internal IT and external development partners to support, enhance, and evolve existing sales tools while driving the successful launch of new applications and features.
• Partner with the Sales Enablement Team and IT development teams to plan, coordinate, and execute User Acceptance Testing (UAT), ensuring new tools meet quality standards before enterprise-wide deployment.
• Work directly with IT development teams to prioritize product and feature builds based on business needs, market trends, and feedback from end users.
• Collaborate with the Business Intelligence (BI) POD and field stakeholders to identify, define, and document analytical and reporting requirements that support data-driven decision-making for the sales organization.
• Foster a continuous improvement mindset by monitoring tool adoption, collecting feedback, and recommending enhancements to maximize sales productivity and overall ROI on sales technology investments.
• Maintain strong communication channels across sales, IT, and business leadership to ensure transparency, manage expectations, and drive alignment on technology initiatives.
• Stay current with industry trends and emerging technologies related to sales enablement and customer relationship tools, recommending innovative solutions to maintain NAPA’s competitive advantage.

Qualifications

Bachelor’s degree in business, Information Technology, or a related field

7+ years of experience in sales technology management, sales operations, or business technology roles, preferably in commercial sales, automotive, or distribution sectors.

Proven track record of managing technical product roadmaps and working with IT development teams in an Agile or hybrid environment.

Strong business acumen with the ability to translate sales and customer strategies into actionable technology initiatives.

Excellent communication, collaboration, and stakeholder management skills, with experience working across multiple teams and levels of an organization.

Experience with sales enablement platforms, CRM systems, business intelligence tools, and user acceptance testing processes.

Analytical mindset with the ability to synthesize data requirements and drive measurement frameworks to track tool effectiveness.

Ability to lead through influence and foster teamwork across business and technical stakeholders.

Physical Demands / Working Environment

• Travel up to 30% of the time

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.