Senior Manager, Retention Marketing, DashPass

DoorDash Canada; New York (NY); On-site; USD 160,000 - 235,000; Full time

Benefits offered by this job

401(k) with matching

16 weeks parental leave

Wellness benefits

Commuter benefits match

Paid time off

Paid sick leave

Medical, dental, and vision benefits

11 paid holidays

Disability and life insurance

Family-forming assistance

Mental health program

Job summary

DoorDash is seeking a Retention Marketing Lead for DashPass to define and evolve the membership marketing vision, translating subscriber growth and retention goals into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging.

You will sit on the Consumer Retention Marketing team with a key objective of driving incremental GOV and Paid Net Adds.

Qualifications

• 8+ years in lifecycle/CRM/growth marketing with 3+ years of people management.
• Record of driving results via cross-channel campaigns.
• Strong stakeholder management and interpersonal skills.
• Hands-on with ESPs, segmentation tools, and data structures.

Responsibilities

• Oversee all owned channel campaigns across the DashPass lifecycle.
• Lead annual and quarterly retention plans to meet targets.
• Manage and coach the Retention Marketing team to achieve goals.
• Oversee CRM testing roadmap: messaging, segmentation, measurement.
• Improve personalization and partner with Analytics on measurement.
• Collaborate with Analytics, Product, Marketing to drive scale and efficiency.
• Use data to define KPIs and optimize programs, aligning to company goals.
• Advance CRM infrastructure with MarTech, product, and operations.

Skills

Lifecycle marketing

CRM

Growth marketing

People management

Stakeholder management

ESPs & segmentation tools

Data tools (SQL, Databricks, Sigma)

AI tools (ChatGPT/Claude)

Organization & multitasking

Education

Bachelor's degree or equivalent experience

Tools

SQL

Databricks

Sigma

AI tools (ChatGPT/Claude)

Job description

About the Team

The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them.

About the Role

As the Retention Marketing Lead for DashPass, you will define and evolve the membership marketing vision, translating subscriber growth and retention goals into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging. You will collaborate with all parts of the business, ensuring cohesive strategy, clear prioritization, and measurable business impact on membership growth and retention. In this role, you will sit on the Consumer Retention Marketing team with a key objective of driving incremental GOV and Paid Net Adds.

You will report into the Head of Consumer Retention Marketing on our Growth Marketing team within our Marketing organization.

You’re excited about this opportunity because you will…

• Oversee all owned channel marketing campaigns and programs across the DashPass lifecycle, ensuring a cohesive, personalized journey
• Lead the development of annual and quarterly Retention marketing plans, maximizing incremental gains to meet overarching audience-level business targets
• Manage a team of Retention Marketers, providing structure and coaching for the team to deliver against retention and engagement goals
• Oversee the testing roadmap for CRM campaigns including message/content strategy, target audience segmentation, and measurement plans
• Identify and develop means for improving personalization and relevance across the DashPass lifecycle and partner with Analytics on developing associate measurement frameworks
• Partner with cross-functional leaders (Analytics, Product, Integrated Marketing, Strategy & Operations) to identify strategic initiatives that drive operational scale and efficiency
• Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs and deliver upon overall company goals
• Partner with MarTech, Product, and Operations to continually advance CRM infrastructure, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices.

We’re excited about you because you have…

• 8+ years of experience in lifecycle marketing, CRM, and/or growth marketing; with 3+ years managing high-performing teams, managing managers experience a plus
• Record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Hands‑on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
• Working knowledge of data tools (e.g., SQL, Databricks, Sigma) and AI tools (e.g., ChatGPT, Claude, or similar) to drive analysis, experimentation, and productivity
• Extreme organization, dependability, self‑motivation & ability to multi‑task
• Bachelor’s degree or equivalent experience

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants.

DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others.

See below for paid time off details:

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$159,800—$235,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We’re committed to supporting employees’ happiness, healthiness, and overall well‑being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non‑Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non‑discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.