Senior Manager, Public Relations

Stanley Black & Decker, Inc.; Towson (MD); Hybrid; USD 96,000 - 154,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k)

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Tool discounts

Job summary

Stanley Black & Decker, Inc. in Towson, MD is seeking a Senior Manager, Public Relations for a hybrid role. You will design strategic communications, lead media relations, and support executive messaging across brands.

Collaboration with leadership, legal, HR, and marketing will ensure consistent, on-brand communications. The role requires a strong track record in public relations, crisis management, and earned media, with a focus on protecting and elevating the company’s reputation across

Qualifications

• 8+ years of progressive experience in public relations or corporate communications.
• Proven track record in developing and executing PR campaigns.
• Strong media relations with earned media success.
• Experience supporting executive communications and high-visibility announcements.

Responsibilities

• Develop and execute strategic PR initiatives aligned to business priorities.
• Lead media relations, external communications, and thought leadership.
• Draft press releases, statements, talking points, and Q&A materials.
• Manage crises communications planning and rapid-response messaging.
• Report PR performance and manage external agencies and partners.

Skills

Media relations

Strategic communications

Crisis communications

Executive communications

Public relations

Education

Bachelor's degree in Public Relations

Job description

Senior Manager, Public Relations – Hybrid Towson, MD, USA

Come build something that matters. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™.

Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As a Senior Manager, Public Relations, you’ll be part of our Public Relations team working as a hybrid employee. You’ll get to: Responsible for developing and executing strategic communications initiatives that enhance and protect the organization’s reputation. This role leads media relations, external communications, thought leadership, crisis communications support, and public relations campaigns aligned to business priorities. The position reports into the VP, Public Relations and partners closely with senior leadership, marketing, legal, HR, and business teams to ensure consistent, compelling, and effective messaging across external audiences. Develop and implement comprehensive public relations strategies that support corporate and business objectives. Lead proactive media relations efforts, including press outreach, relationship building with journalists, and management of media inquiries. Draft and review press releases, media statements, executive talking points, Q&A documents, briefing materials, and other external communications. Identify opportunities to elevate brand reputation through earned media, speaking engagements, awards, and thought leadership initiatives. Partner with internal stakeholders to align messaging across corporate communications, marketing, investor relations, HR, and executive leadership. Support crisis communications planning and response, including issue monitoring, message development, and rapid-response coordination. Track, analyze, and report on PR campaign performance, media coverage, share of voice, and reputation metrics. Manage external PR agencies, vendors, and communication partners to ensure high-quality execution and measurable results. Provide communications counsel to senior leaders and serve as a trusted advisor on reputation-sensitive matters. Ensure all external communications are accurate, on-brand, timely, and aligned with company policies and legal requirements.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field. 8+ years of progressive experience in public relations, corporate communications, media relations, or external communications. Demonstrated experience developing and executing strategic PR campaigns. Strong media relations background with a track record of securing earned media coverage. Excellent written, verbal, and interpersonal communication skills. Experience supporting executive communications and high-visibility announcements. Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. Experience handling sensitive or reputation-related issues with sound judgment and professionalism.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More: We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to: Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc).

Salary and Location:

#LI-NB1 #LI-Hybrid The Salary range for this position is $95,600.00 - $153,900.00 This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations. The successful candidate may be eligible for annual merit increases.

Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. Discounts on Stanley Black & Decker tool sand other partner programs.

We Don’t Just Build The World, We Build Innovative Technology Too. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

What You’ll Also Get Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. Benefits & Perks You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners. Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities). Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices. EEO Statement: All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at [phone] or at [e-mail]. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password. Know Your Rights: Workplace discrimination is illegal (eeoc.gov) This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws. For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.