Senior Manager Product Marketing, Industry

Salesforce; Indianapolis (IN); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking an experienced Industry Product Marketing Manager to drive awareness, adoption, and success for Industry Cloud products using AI-powered strategies. You will collaborate with Product GMs, PMMs, and Sales to shape positioning, messaging, and compelling content across global markets.

You will lead AI-assisted campaigns, content programs, and go-to-market motions, while ensuring alignment with brand, governance, and enterprise customer needs.

Qualifications

• 5+ years of product marketing or related experience.
• Experience launching new products globally and scaling them into mature businesses.
• Ability to translate market needs into product positioning, messaging, and GTM strategy.
• Familiarity with AI tools and governance.

Responsibilities

• Set the vision and industry-level narrative that drives awareness and adoption.
• Lead AI-assisted content, sales enablement, and go-to-market planning.
• Collaborate with product teams and sales to shape positioning and messaging.
• Develop and govern AI-generated enablement assets and editorial direction.
• Coordinate with events, field marketing, and strategy teams for launches.

Tools

Gemini

NotebookLM

Claude

WriterAI

Slackbot

Agentforce

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Do you spend your time thinking about how technology can transform industries? Are you passionate about building compelling stories that inspire customers, sales teams, and partners? Have you embraced the full power of AI to transform marketers from doers to makers? Do you want to collaborate with an incredible team of product marketers to rewrite the playbook for enterprise technology marketing? If so, please read on.

We are looking for a thoughtful, talented, and experienced Industry Product Marketing Manager to join our team.

You will drive awareness of how Salesforce helps our customers succeed, solves industry-specific problems, and creates the foundation for future business success in the era of the agentic enterprise. Successful candidates will be part strategist, part human, and part AI orchestrator. Working closely with Product GMs, Product Managers, and our Sales organization, you will shape the comprehensive go-to-market plan by providing the north star on positioning, messaging, narrative, and compelling supporting content. You’ll bring a unique blend of product marketing expertise, solution acumen, and a drive for augmenting how things get done with AI.

Your Responsibilities Will Include

Strategy

• Set the vision and industry-level narrative that drives awareness, adoption, and inspires the market
• Leverage AI-driven market signals, competitive intelligence, and customer engagement data to continuously refine messaging and positioning in near real-time
• Craft a positioning strategy and broader narrative that articulates the vision for our Industry Clouds
• Lead core product marketing strategy with AI tools, handling first-pass execution; owning quality, coherence, and competitive differentiation
• Direct the strategy and quality bar for AI-assisted sales content and demos, with a focus on differentiation and customer relevance
• Drive a robust communications plan to align stakeholders inside and outside of marketing around marketing programs

Messaging, Content, and Events

• Translate product functionality into clear, differentiated customer value propositions and product marketing messages
• Lead the collaboration and coordination with customers/account teams to bring customer success stories to life at first and 3rd party events, demand generation webinars, across the website, and in thought leadership
• Regularly present at events, delivering our messages and success stories with clarity and compelling audiences to take action
• Orchestrate AI-assisted content programs across specialist teams and set the editorial and strategic direction while AI accelerates production
• Collaborate with our Strategic Events and Field Marketing teams to develop an event content strategy designed to elevate our industry's product innovation, demos, and customer success
• Own the workflows for using AI tools to produce first-draft messaging, sales content, and enablement materials at scale; act as editor and strategic reviewer rather than sole author

GTM, Launches, and Enablement

• Partner across various marketing, product, and distribution teams to develop cohesive go-to-market plans and launches for Salesforce Industry Cloud products, leveraging a robust AI toolkit to drive scale and speed time to market.
• Curate and govern a library of AI-generated enablement assets; building the judgment frameworks sales teams need to adapt and deploy them
• Help sales, events, and campaign teams understand how to use AI-generated marketing assets effectively and consistently
• Pilot and scale AI-assisted go-to-market motions (e.g., personalized content paths, dynamic sales tools) in partnership with marketing ops and product teams
• Support product launch plans to ensure effective demand generation, sales enablement, and ongoing market relevance
• Engage with Launch Marketing, Analyst, and Press Relations teams to drive thought leadership and maintain competitive relevance

Position Requirements

• Team-oriented, innovative, and experienced product marketing professional with proven ability to lead through influence
• Equivalent of 5+ years of product marketing or related experience (SaaS experience is a strong plus)
• Proven ability to translate market needs into product positioning, messaging, and GTM strategy
• Experience launching new products globally and scaling them into mature businesses
• Strong track record of setting and executing effective marketing strategies while navigating ambiguity and competing priorities
• Familiarity and proven ability to use a variety of AI tools, including prompt engineering and developing detailed AI playbooks.
• Establish AI prompt and content governance guardrails and review processes to ensure AI-generated content meets brand, legal, and accuracy standards for the Education industry
• Working knowledge of Gemini, NotebookLM, Claude, WriterAI, Slackbot, and Agentforce is key.
• Excellent organizational, written, and oral communication skills, including executive-level presentation experience
• Ability to influence cross-functional teams and build strong stakeholder relationships
• Experience with the customer engagement lifecycle and Salesforce CRM applications a plus
• Strong analytical mindset with the ability to use data and AI to drive decisions and measure success
• Ability to craft compelling positioning, content, and thought leadership

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.