Senior Manager, Product Marketing

GLG; New York (NY); On-site; USD 111,000 - 150,000; Full time

Job summary

A leading expertise platform in New York is seeking a Senior Manager, Product Marketing to lead marketing strategies and drive adoption of their AI-based platform. The ideal candidate has at least 7 years of experience in product marketing or B2B SaaS, with strong leadership and analytical skills. The role offers comprehensive benefits and a competitive salary range of $111,000–$150,000 USD.

Benefits

Comprehensive medical, dental and vision coverage

Flexible paid time off

401(k) plans with employer match

Tuition reimbursement

Paid parental leave

Wellbeing support

Qualifications

• Minimum of 7 years’ experience in product marketing or B2B SaaS.
• Proven ability to lead cross-functional teams.
• Deep understanding of analytics and competitive intelligence.

Responsibilities

• Lead development and refinement of marketing strategy for product launches.
• Collaborate with teams for effective product messaging.
• Define KPIs and report on product marketing performance.

Skills

Leadership

Cross-functional collaboration

Content creation

Analytical skills

Communication

Education

Bachelor’s degree in marketing or related field

Master’s preferred

Tools

Marketo

Salesforce

Job description

At GLG, we are the experts in expertise, and our platform fuels the strategies of the world’s most recognized and influential companies. GLG pioneered the expert economy 25 years ago, and we are reinventing the industry we invented. We are seeking a Senior Manager, Product Marketing to lead product marketing strategy and execution for both our client and expert audiences, driving adoption of our AI-based platform and helping to build preference for the GLG brand. This role requires a creative, collaborative leader who is focused on product-led growth and data-driven decision making to deliver measurable business impact.

Key Responsibilities

• Lead development and continuous refinement of marketing strategy for new product launches and service enhancements
• Leverage competitive research, customer segmentation, and user workflow analysis to position our products, sharpen value propositions and identify opportunities for differentiation
• Collaborate with the brand and marketing teams to determine the role of our innovation story in the overall positioning of GLG and drive demand for our services
• Develop and optimize product launch plans working with Product, Marketing and Commercial teams
• Craft compelling product messaging and content, including sales enablement materials, collateral, case studies, web copy, as well as in-product touchpoints
• Collaborate with segment, geography, and expert marketers to integrate our product messaging into customer journeys and campaigns
• Define KPIs and report on product marketing performance, using analytics to optimize execution

Requirements

• Bachelor’s degree in marketing, business administration, or related field; Master’s preferred
• Minimum of 7 years’ experience in product marketing or B2B SaaS, with hands-on development and execution of GTM strategies
• Proven ability to lead cross-functional teams and collaborate globally
• Exceptional written, verbal, and presentation skills including content creation for multiple channels
• Deep understanding of analytics, competitive intelligence, market segmentation, and customer insights
• Experience with digital marketing automation platforms and CRM systems (e.g., Marketo, Salesforce)
• Data, business research, or information services sector experience strongly preferred

What We Offer

• Comprehensive medical, dental and vision coverage effective on your first day of employment
• Flexible paid time off; 10 company holidays
• 401(k) and Roth 401(k) plans with an employer match
• Tuition reimbursement program for eligible courses including language skills courses
• Paid parental leave, adoption and surrogacy reimbursement
• Wellbeing support with the Calm app, Maven and EAP, and access to Pathways for therapy and counseling
• Other location-based work perks and benefits

Compensation

The anticipated hiring base salary range is $111,000—$150,000 USD. Actual compensation is based on factors including skill set, experience, certifications, and location. Some roles may be eligible for incentive compensation.

About GLG

GLG is the world’s insight network. Our clients rely on GLG’s global team to connect with powerful insights across fields from our network of approximately 1 million experts. We serve thousands of businesses, from Fortune 500 corporations to leading technology companies and professional services firms. We connect clients to the world’s largest and most varied source of first-hand expertise. GLG’s compliance framework ensures structured, auditable, and transparent engagement in line with professional ethical standards.

To learn more, visit www.GLGinsights.com. GLG is an equal opportunity employer and will not discriminate on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any other classification protected by law.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Financial Services
• Information Services
• IT Services and IT Consulting

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