Senior Manager, Product Marketing

Internet Brands; El Segundo (CA); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance options

401(k) retirement savings plan with company match

Paid time off (PTO)

Flexible spending accounts (FSA)

Life and AD&D insurance

Job summary

A leading online services company in California is seeking a Senior Manager of Product Marketing. This role involves translating high-level product strategies into actionable programs, managing a small team, and driving market research initiatives. The ideal candidate should have 6-8 years of B2B product marketing experience, including team management, and possess strong analytical and communication skills. The compensation is competitive, starting around $90K to mid $100Ks, plus a comprehensive benefits package.

Qualifications

• 6-8 years of experience in B2B product marketing or closely related roles.
• 1-3 years of people management experience.
• Proven experience leading research-driven product marketing initiatives.
• Strong analytical skills with experience synthesizing insights.
• Excellent written and verbal communication skills.

Responsibilities

• Translate product marketing strategy into repeatable frameworks.
• Own launch planning and establish sales enablement frameworks.
• Lead ongoing market intelligence efforts for competitive tracking.
• Manage and develop a small team of product marketers.
• Monitor product performance and recommend optimizations.

Skills

B2B product marketing experience

People management

Analytical skills

Excellent communication

Cross-functional project management

Job description

Overview

Senior Manager, Product Marketing sits between strategy and execution, translating high-level product marketing direction into scalable programs, processes, and deliverables. This role leads a small team, owns the product marketing strategy and research function, and drives rigor and consistency across go-to-market, positioning, and enablement efforts.

What We Build/Manage

• Core product positioning, narratives, and competitive differentiation (in partnership with the VP)
• Ongoing product marketing research and market intelligence program
• Standardized go-to-market playbooks, templates, and processes
• Key launch workstreams and enablement deliverables
• Team workflows, priorities, and quality of outputs

Responsibilities

Product Marketing Strategy & Positioning

• Translate product marketing strategy into repeatable frameworks, templates, and deliverables
• Refine and evolve positioning, messaging, and differentiation across the portfolio
• Ensure consistency of narratives across launches, sales materials, and enablement assets

Go-to-Market Execution & Operational Excellence

• Own key components of launch planning, including:
• Packaging and bundling inputs
• Sales enablement frameworks
• Standardized launch checklists and timelines
• Develop and refine scalable templates for launches, collateral, and enablement materials
• Identify process gaps and recommend improvements to increase efficiency and impact

Market & Product Marketing Research

• Lead ongoing market intelligence efforts, including:
• Competitive tracking and battlecards
• Win/loss synthesis and trend analysis
• Customer and prospect interviews
• Market and segment insights to inform positioning and roadmap inputs
• Maintain a centralized repository of product marketing insights
• Partner with Product and Strategy teams to translate insights into actionable recommendations

People Management & Team Leadership

• Manage and develop a small team of product marketers
• Set priorities, review deliverables, and ensure high-quality outputs
• Coach team members on positioning, storytelling, and stakeholder management
• Balance workload and clarify ownership across workstreams

Sales & Cross-Functional Partnership

• Serve as a primary product marketing partner to Sales Enablement and Revenue teams
• Collaborate closely with Product, Engineering, Operations, Finance, Legal, and Communications
• Represent Product Marketing in key cross-functional forums as needed

Lifecycle Support

• Monitor product performance, adoption, and feedback post-launch
• Recommend optimizations to positioning, packaging, or enablement based on data and market feedback

Qualifications

• 6u20138 years of experience in B2B product marketing or closely related roles
• 1u20133 years of people management experience (or demonstrated leadership of peers/projects)
• Proven experience leading research-driven product marketing initiatives
• Strong analytical skills with experience synthesizing qualitative and quantitative insights
• Excellent written and verbal communication skills
• Demonstrated ability to manage complex, cross-functional initiatives

About Internet Brands

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to depend on your skills, qualifications, and experience. We expect this role to start with a base $90K to mid $100Ks. We encourage all interested candidates to apply.

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices at: https://www.internetbrands.com/work-with-us/cpra